The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: BBDO
Client: Macy's
Date: Nov 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
3 votes

The Macy’s holiday spot features an astronaut who happens to be a mom video chatting with her daughter and husband around the holidays. The astronaut/mom isn’t going to be home for Christmas, and you can see the sadness this causes for all involved.

The daughter has given her mom a 3D paper snowman (Sunny) to keep her company on her journey, and Sunny later gets opened to reveal a snow globe. The packaging then floats out to transform the inside of the space station into a winter wonderland, as snow falls back at home.

Credits

Agency: BBDO

Client: Macy's

Production Company: Epoch Films

Chayse Irvin: Director of Photography

Martin De Thurah: Director

Melissa Culligan: Producer

Michaela Johnson: Producer

Music: Soundtree Music

POST PRODUCTION COMPANY: Blacksmith

VFX SUPERVISOR: Daniel Morris, Iwan Zwarts

PRODUCER: Bindy St. Leger

CG ARTISTS: Rick Walia

COMPOSITING: Robert Bruce, Tim Reagan, Nick Tanner, Jacob Slutsky, Yebin Ahn

CG SUPERVISOR: Olivier Varteressian

CG ARTIST: Tuna Unalan, Michael Marsek, Casey Reuter, Vitaliy Burov

EXECUTIVE PRODUCER: Charlotte Arnold

MATTE PAINTING: Sue Jang