Macy's: leaderboard-top-1 by BBDO
- Location:
The Macy’s holiday spot features an astronaut who happens to be a mom video chatting with her daughter and husband around the holidays. The astronaut/mom isn’t going to be home for Christmas, and you can see the sadness this causes for all involved.
The daughter has given her mom a 3D paper snowman (Sunny) to keep her company on her journey, and Sunny later gets opened to reveal a snow globe. The packaging then floats out to transform the inside of the space station into a winter wonderland, as snow falls back at home.
Credits
Agency: BBDO
Client: Macy's
Production Company: Epoch Films
Chayse Irvin: Director of Photography
Martin De Thurah: Director
Melissa Culligan: Producer
Michaela Johnson: Producer
Music: Soundtree Music
POST PRODUCTION COMPANY: Blacksmith
VFX SUPERVISOR: Daniel Morris, Iwan Zwarts
PRODUCER: Bindy St. Leger
CG ARTISTS: Rick Walia
COMPOSITING: Robert Bruce, Tim Reagan, Nick Tanner, Jacob Slutsky, Yebin Ahn
CG SUPERVISOR: Olivier Varteressian
CG ARTIST: Tuna Unalan, Michael Marsek, Casey Reuter, Vitaliy Burov
EXECUTIVE PRODUCER: Charlotte Arnold
MATTE PAINTING: Sue Jang