Knowing nothing by BBDO

Agency: BBDO
Date: May 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
131 votes

Big data is fundamentally changing our world. Many companies have also begun to use big data to "manage" their employees. Through data tracking, we can learn about employees' schedule, time allocation, work schedule and any other behaviours that can be measured by data. However, the mental health of employees can’t be identified by data. Your company knows all your data, but does it really know you?

BBDO Shanghai uncovered this insight and helped CEO Roundtable on Cancer-China create a campaign titled Knowing Nothing to let the public know more about mental health training courses, to increase awareness about mental health diseases, and help companies identify employees' mental health diseases and provide support, before it’s too late.

Credits

Director - Mateus de Paula Santos from LOBO.

Sound production: Jamute

Overall Rating
0/5Vote

Frito-Lay: Favourite Things

Added 21 November 2019
Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.