Ford: Squeeze and Street Smart by BBDO
- Location:
Ford is debuting new advertising to support the launch of its completely reimagined 2020 Ford Escape. The vehicle offers advanced driver assist technology, more leg room and a new hybrid that achieves best-in-class range and MPG.
The advertising is based on the platform 'Built Street Smart,' and is derived from proprietary data insights that identified behaviors and attitudes most relevant to the vehicle’s target audience, defined as “confident escapists.” These are people who try to balance today’s always-on, chaotic world.
The omnichannel campaign covers digital, social, print, and broadcast.
Credits
Creative Agency: BBDO
David Lubars – Chief Creative Officer, BBDO WW
Greg Hahn – Chief Creative Officer, BBDO New York
Lauren Connolly - Global Executive Creative Director
Alex Booker - Executive Creative Director
Philip Sicklinger - Executive Creative Director
Kristopher Wixom – Art Director
Alisa Wixom – Copywriter
Diane Hill – Group Executive Producer
Reid Pierce – Assistant Content Producer
Joe DiMeglio – North America Business Lead
Angela Kozlowski - Group Business Director
Terrell Cooper – Account Director
Thomas Heffernan – Account Supervisor
Andrew Relstab – Associate Director, Data Science & Analytics
Chad Haus – Experience Strategy Lead
Production: Biscuit Filmworks
Rachel McDonald – Director
Shawn Lacy – Partner/Managing Director
Holly Vega – Executive Producer
Grace Bodie – Line Producer
Editorial: WORK Editorial
Erica Thompson – Executive Producer
Rick Orrick – Editor for Squeeze
Adam Witten – editor for Tier 1.5
Post/VFX: Framestore
Anna Borysewicz – Producer
Greg Cutler and Greg Gaskins-Flame leads
Andy Rowan and Ahmed Gharraph-CG leads
Telecine: Company 3
Artist: Tim Masick
Sound Design & Mix: Wave Studios
Sound Designer and Mixer: Aaron Reynolds
Executive Producer: Vicky Ferraro
Music: Found Objects
Composers Nick Chomowicz, Jay Wadley, Trevoer Gureckis
EP: Matt Nelson
