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Agency: BBDO
Client: DirecTV
Date: Jul 2018
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For the past 25 seasons, DirecTV has partnered with the NFL to bring football fanatics more of what they love, and a new series of ads gives them some time-saving life hacks to make sure they don’t miss a minute of NFL action.

According to the company, NFL Sunday Ticket is still the only place for fans to get every live game, every Sunday, with exclusive access to all out-of-market NFL games.

This year’s ads provide weekend hacks, so football fans can make room for all the games on NFL Sunday Ticket. In ‘Life Lessons’ a man tries to teach his young son all the rules of life he should know in less than a minute, including the birds and the bees, so he can watch the game. In ‘Lemonade’ a woman speeds up the lemonade stand process by pouring all the lemony liquid into one huge Solo cup so the kids can “wrap it up” and she can watch the Raiders game. In ‘Squeaky Clean’ a Dallas Cowboys fan power washes his bathroom, to disastrous effect, as he tries to hurry up his chores before the game starts.

Credits

CREATIVE AGENCY: BBDO

CHIEF CREATIVE OFFICER BBDO WORLDWIDE: David Lubars

CHIEF CREATIVE OFFICER BBDO NEW YORK: Greg Hahn

GROUP EXECUTIVE CREATIVE DIRECTOR Matt MacDonald

EXECUTIVE CREATIVE DIRECTOR: David Povill

EXECUTIVE CREATIVE DIRECTOR: David Cuccinello

ASSOCIATE CREATIVE DIRECTOR : Will Lindberg

ASSOCIATE CREATIVE DIRECTOR : Robin Warman

GROUP EXECUTIVE PRODUCER: Julie Collins

EXECUTIVE PRODUCER: Angela Narloch

DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

BUSINESS MANAGER: Meg Foley

EVP, MANAGING DIRECTOR: Doug Walker

EVP, MANAGING DIRECTOR: Rachel Nairn

SVP, SENIOR DIRECTOR: David McKenzie

ACCOUNT DIRECTOR: Patrick Jones

ACCOUNT EXECUTIVE: DJ Nuckolls

VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika

HEAD OF INTEGRATED PLANNING, EVP: Angela Jones

COMMUNICATIONS PLANNING DIRECTOR: Mac Russell

BRAND STRATEGIST: Bekah Meyers

MEDIA AGENCY: Hearts & Science

PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo

HEARTS & SCIENCE, EXECUTIVE BUS. DIRECTOR: Tavo Castro

HEARTS & SCIENCE, EXECUTIVE DIRECTOR: Mike Venables

HEARTS & SCIENCE, SENIOR DIRECTOR: Ben Tiernan

HEARTS & SCIENCE, MEDIA DIRECTOR: Andres Torrente

HEARTS & SCIENCE, SUPERVISOR: Mike Fisher

HEARTS & SCIENCE, ACCOUNT DIRECTOR, SPORTS: Melissa McDevitt

HEARTS & SCIENCE, DIRECTOR, SPORTS: Robert Rizzo

HEARTS & SCIENCE, SENIOR DIRECTOR, DIGITAL: Theresa Fromm

HEARTS & SCIENCE, DIRECTOR, DIGITAL: Matt Lamers

HEARTS & SCIENCE, ASSOC. DIRECTOR, DIGITAL: Gabie Carrafiello

PRODUCTION COMPANY: Prettybird

DIRECTORS: Tim Heidecker, Eric Wareheim

EXECUTIVE PRODUCER: Ali Brown

LINE PRODUCER: Dennis Beier

DIRECTOR OF PHOTOGRAPHY: Andrew Wheeler

PRODUCTION DESIGNER: Melanie Mandl

PRODUCTION MANAGER: Marcella Taylor

PRODUCTION COORDINATOR: Justin Reynolds

CASTING COMPANY: BroadCast

CASTING DIRECTOR: Dan Cowan

EDITORIAL COMPANY: Arcade Edit

EDITOR: Kyle Brown

EDITOR: Will Hassel

PRODUCER: Crissy DeSimone

PRODUCER: Denice Hutton

VISUAL EFFECTS COMPANY: Brickyard

EXECUTIVE PRODUCER: Diana Young

PRODUCER: Britney Frandsen

SET SUPERVISOR/LEAD FLAME: Benji Davidson

COLOR COMPANY: MPC LA

COLORIST: Ricky Gausis

EXECUTIVE PRODUCER: Meghan Lang

PRODUCER: Rebecca Boorsma

MUSIC COMPANY: Barking Owl Sound

EXECUTIVE PRODUCER/CREATIVE DIRECTOR: Kelly Bayett

PRODUCER: Rebecca Boorsma

SOUND DESIGN & MIX: Lime Studios

ENGINEER: Zac Fisher

PRODUCER: Susie Boyajan