DirecTV: Game Day Hacks by BBDO
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For the past 25 seasons, DirecTV has partnered with the NFL to bring football fanatics more of what they love, and a new series of ads gives them some time-saving life hacks to make sure they don’t miss a minute of NFL action.
According to the company, NFL Sunday Ticket is still the only place for fans to get every live game, every Sunday, with exclusive access to all out-of-market NFL games.
This year’s ads provide weekend hacks, so football fans can make room for all the games on NFL Sunday Ticket. In ‘Life Lessons’ a man tries to teach his young son all the rules of life he should know in less than a minute, including the birds and the bees, so he can watch the game. In ‘Lemonade’ a woman speeds up the lemonade stand process by pouring all the lemony liquid into one huge Solo cup so the kids can “wrap it up” and she can watch the Raiders game. In ‘Squeaky Clean’ a Dallas Cowboys fan power washes his bathroom, to disastrous effect, as he tries to hurry up his chores before the game starts.
Credits
CREATIVE AGENCY: BBDO
CHIEF CREATIVE OFFICER BBDO WORLDWIDE: David Lubars
CHIEF CREATIVE OFFICER BBDO NEW YORK: Greg Hahn
GROUP EXECUTIVE CREATIVE DIRECTOR Matt MacDonald
EXECUTIVE CREATIVE DIRECTOR: David Povill
EXECUTIVE CREATIVE DIRECTOR: David Cuccinello
ASSOCIATE CREATIVE DIRECTOR : Will Lindberg
ASSOCIATE CREATIVE DIRECTOR : Robin Warman
GROUP EXECUTIVE PRODUCER: Julie Collins
EXECUTIVE PRODUCER: Angela Narloch
DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe
BUSINESS MANAGER: Meg Foley
EVP, MANAGING DIRECTOR: Doug Walker
EVP, MANAGING DIRECTOR: Rachel Nairn
SVP, SENIOR DIRECTOR: David McKenzie
ACCOUNT DIRECTOR: Patrick Jones
ACCOUNT EXECUTIVE: DJ Nuckolls
VP, DIRECTOR OF PROJECT MANAGEMENT: Colin Vidika
HEAD OF INTEGRATED PLANNING, EVP: Angela Jones
COMMUNICATIONS PLANNING DIRECTOR: Mac Russell
BRAND STRATEGIST: Bekah Meyers
MEDIA AGENCY: Hearts & Science
PRESIDENT, HEARTS BBDO TEAM, AT&T: Ralph Pardo
HEARTS & SCIENCE, EXECUTIVE BUS. DIRECTOR: Tavo Castro
HEARTS & SCIENCE, EXECUTIVE DIRECTOR: Mike Venables
HEARTS & SCIENCE, SENIOR DIRECTOR: Ben Tiernan
HEARTS & SCIENCE, MEDIA DIRECTOR: Andres Torrente
HEARTS & SCIENCE, SUPERVISOR: Mike Fisher
HEARTS & SCIENCE, ACCOUNT DIRECTOR, SPORTS: Melissa McDevitt
HEARTS & SCIENCE, DIRECTOR, SPORTS: Robert Rizzo
HEARTS & SCIENCE, SENIOR DIRECTOR, DIGITAL: Theresa Fromm
HEARTS & SCIENCE, DIRECTOR, DIGITAL: Matt Lamers
HEARTS & SCIENCE, ASSOC. DIRECTOR, DIGITAL: Gabie Carrafiello
PRODUCTION COMPANY: Prettybird
DIRECTORS: Tim Heidecker, Eric Wareheim
EXECUTIVE PRODUCER: Ali Brown
LINE PRODUCER: Dennis Beier
DIRECTOR OF PHOTOGRAPHY: Andrew Wheeler
PRODUCTION DESIGNER: Melanie Mandl
PRODUCTION MANAGER: Marcella Taylor
PRODUCTION COORDINATOR: Justin Reynolds
CASTING COMPANY: BroadCast
CASTING DIRECTOR: Dan Cowan
EDITORIAL COMPANY: Arcade Edit
EDITOR: Kyle Brown
EDITOR: Will Hassel
PRODUCER: Crissy DeSimone
PRODUCER: Denice Hutton
VISUAL EFFECTS COMPANY: Brickyard
EXECUTIVE PRODUCER: Diana Young
PRODUCER: Britney Frandsen
SET SUPERVISOR/LEAD FLAME: Benji Davidson
COLOR COMPANY: MPC LA
COLORIST: Ricky Gausis
EXECUTIVE PRODUCER: Meghan Lang
PRODUCER: Rebecca Boorsma
MUSIC COMPANY: Barking Owl Sound
EXECUTIVE PRODUCER/CREATIVE DIRECTOR: Kelly Bayett
PRODUCER: Rebecca Boorsma
SOUND DESIGN & MIX: Lime Studios
ENGINEER: Zac Fisher
PRODUCER: Susie Boyajan
