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Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Thai Health Promotion Foundation: Helpmet by BBDO Bangkok

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Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help.In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created Helpmet, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.

Helpmet revolutionizes the accident reporting process from the current voice-based method—which depends on the victim or passersby—to a more immediate and responsive digital method.

It features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by Helpmet to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information such as blood type, medical record, and insurance information that the rider’s registered in the website for an immediate rescue.


Client : Thai Health Promotion Foundation

Advertising Agency : BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta

Executive Creative Director : Anuwat Nitipanont

Creative Director : Pitha Udomkanjananan

Art Director : Nattagorn Thairattanasuwan

Copywriter : Manamai Rodpetch

Client Service Director: Vasanai Pakapongpan

Account Director : Tanyawan Wongapichart