Bacardi: The Zombie by BBDO

Agency: BBDO
Client: Bacardi
Date: Sep 2018
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Halloween costume and party planning has already begun, and Bacardi is betting that people are ready for the frights and delights of the season.

Come Halloween, the brand will make people move by jumping out of their seats with a spooky new Halloween cocktail film reminiscent of old-school horror flicks, by BBDO.

More than just a recipe video, Bacardi’s Halloween cocktail film draws inspiration from horror classics like The Shining, The Ring, Saw and Psycho – so viewers can really get in spirit as they mix up libations fit for the occasion.

The film transports viewers into a first-person POV of someone inserting a mysterious video tape (aptly marked with the brand’s bat logo) that plays instructions for the creepy Bacardi Zombie cocktail using jarring, horror-inspired props and camera techniques. From the Shining’s eerie hallway scene (with bottles of rum this time) to a lemon and lime being stitched together, to an orange being savagely impaled and a monster coming out of the screen, there is plenty to bring the fright to the cocktail world.

A delicious, haunted Halloween cocktail waits on the other side for viewers who dare to watch the full video.

Credits

BBDO NY

David Lubars: Chief Creative Officer, BBDO Worldwide

Greg Hahn: Chief Creative Officer, BBDO New York

Marcos Kotlhar: Executive Creative Director

Danilo Boer: Executive Creative Director

Taylor Marsh: Creative Director

João Unzer: Creative Director

Noreen Masih: Senior Project Manager

David Rolfe: Head of Integrated Production

Sofia Handler: Executive Producer

Molly Ross: Producer

Jessica Nugent: VP, Production Services Director

Kathy Bannon: Sr. Business Affairs Manager

Reid Pierce: Associate Business Affairs Manager

Julia Millison: Music Producer

Steven Panariello: Executive Vice President, Senior Account Director

Josh Goodman: Vice President, Account Director

Meghan Wood: Account Manager

Nora Stanton: Account Executive

Jessica Strode: Senior Vice President, Group Planning Director

Steve Panawek: Group Planning Director

Jen Leung: Communications Planning Director

Production Company: The Voorhes

Adam Voorhes: Director/DP

Robin Finlay: Stylist/Cocktails/Props

Nick Cabrera: First assistant/Camera Tech

Nicki Longoria: Cocktail & Prop Stylist Assistant

Dave Creaney: Second Assistant

Josh Verduzco: Cinematographer

Tara Cooper: Special FX Makeup

Editorial Company: Beast, Austin

Editor: Ben Ellis

Online Artist/Colorist: Andrew Dela Cruz

Executive Producer: Ron Rendon

Post Producer: Diana Mendez

Assistant Editors: Brandon Brown and Anna Romano

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