Halloween costume and party planning has already begun, and Bacardi is betting that people are ready for the frights and delights of the season.
Come Halloween, the brand will make people move by jumping out of their seats with a spooky new Halloween cocktail film reminiscent of old-school horror flicks, by BBDO.
More than just a recipe video, Bacardi’s Halloween cocktail film draws inspiration from horror classics like The Shining, The Ring, Saw and Psycho – so viewers can really get in spirit as they mix up libations fit for the occasion.
The film transports viewers into a first-person POV of someone inserting a mysterious video tape (aptly marked with the brand’s bat logo) that plays instructions for the creepy Bacardi Zombie cocktail using jarring, horror-inspired props and camera techniques. From the Shining’s eerie hallway scene (with bottles of rum this time) to a lemon and lime being stitched together, to an orange being savagely impaled and a monster coming out of the screen, there is plenty to bring the fright to the cocktail world.
A delicious, haunted Halloween cocktail waits on the other side for viewers who dare to watch the full video.
David Lubars: Chief Creative Officer, BBDO Worldwide
Greg Hahn: Chief Creative Officer, BBDO New York
Marcos Kotlhar: Executive Creative Director
Danilo Boer: Executive Creative Director
Taylor Marsh: Creative Director
João Unzer: Creative Director
Noreen Masih: Senior Project Manager
David Rolfe: Head of Integrated Production
Sofia Handler: Executive Producer
Molly Ross: Producer
Jessica Nugent: VP, Production Services Director
Kathy Bannon: Sr. Business Affairs Manager
Reid Pierce: Associate Business Affairs Manager
Julia Millison: Music Producer
Steven Panariello: Executive Vice President, Senior Account Director
Josh Goodman: Vice President, Account Director
Meghan Wood: Account Manager
Nora Stanton: Account Executive
Jessica Strode: Senior Vice President, Group Planning Director
Steve Panawek: Group Planning Director
Jen Leung: Communications Planning Director
Production Company: The Voorhes
Adam Voorhes: Director/DP
Robin Finlay: Stylist/Cocktails/Props
Nick Cabrera: First assistant/Camera Tech
Nicki Longoria: Cocktail & Prop Stylist Assistant
Dave Creaney: Second Assistant
Josh Verduzco: Cinematographer
Tara Cooper: Special FX Makeup
Editorial Company: Beast, Austin
Editor: Ben Ellis
Online Artist/Colorist: Andrew Dela Cruz
Executive Producer: Ron Rendon
Post Producer: Diana Mendez
Assistant Editors: Brandon Brown and Anna Romano