AT&T: Famous Mouths by BBDO
- Location:
Seeing celebrities from nose to chin is not how we usually picture them, but AT&T has made that mouth view standard to promote its new voice command technology on AT&T TV.
On the heels of the launch of AT&T TV, the comms company has launched a campaign to promote the ease of its voice command technology showing ‘Famous Mouths.’ The most prominent of the mouths is LeBron James, who has signed a multi-year marketing and brand collaboration with AT&T.
As part of the partnership, James will promote new AT&T products and services, including a new advertising campaign for AT&T TV which has launched nationwide. In a series of spots, James is seen from the nose to his finely trimmed beard, asking his remote to “play basketball” and other commands, like “play Tom & Jerry”.
A fun version has a group of top celebrities – people, puppets and animations – also giving their chin wags to the campaign. We see Evan Rachel Wood start off in her Westworld garb, saying “show me reality” before handing it over to the likes of RuPaul, Elijah Wood (in Lord of the Rings attire), Missy Elliott, LeBron James, Rick Sanchez (Rick & Morty), Tracy Morgan and Cookie Monster.
Credits
Agency: BBDO, Critical Mass, Dieste, Hearts & Science
Client: AT&T
AT&T:
SVP, Advertising and Marketing Communication: Valarie Vargas
VP, Advertising and Social Media: Marc Burns
Director, Advertising: Chris Payne
Lead Manager, Advertising: Desiree Ho
Senior Manager, Advertising: Jenn Wang
Senior Manager, Advertising: Aaron Schwartz
Director, Diversity Advertising: Mariel Llenza
Lead Manager, Diversity Advertising: Emma Velez-Lopez
AVP, Digital Strategy and Performance: Melissa Smith
Digital Marketing Director: Masha Gaidouk
Lead Digital Marketing Manager: Tracy Threlkeld
BBDO:
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
Executive Creative Director: David Povill
Executive Creative Director: David Cuccinello
Creative Director: Katie Brinkworth
Creative Director: Mike Costello
Sr. Copywriter: Jimmy Burton
Associate Creative Director: Will Lindberg
Group Executive Producer: Julie Collins
Executive Producer: Katie Porter
Senior Producer: Whitney Husnik
Junior Producer: Briana Hemphill
EVP, Managing Director: Rachel Nairn
SVP, Account Lead AT&T: Stacia Parseghain
SVP, Senior Director: Shane Chastang
Account Director: Allie Knill
Account Supervisor: Heloise Palacio
Account Executive: Lane Davis
EVP, Head of Strategy: Tim Millar
VP, Communications Planning Director: Mac Russell
Planning Director: Alex Morrison
Communications Planner: Kristen Farnam
VP, Director of Project Management: Colin Vidika
Senior Project Manager: Cornelia Berg
CRITICAL MASS:
VP, Executive Creative Director: Frank Dattalo
Creative Director: Dimitri Kalagas
Associate Creative Director: Rance Randle
Senior Designer: Alice McCarthy
Copywriter: Amanda Kim
Designer: Alexa Aguilar
Associate Creative Director: Will Danilow
Designer: Julia Meade
Senior Copywriter: Kristin Wellmer
Senior Copywriter: Brendan Duffy
EVP, Client Services: Lisa Zandy
VP, Client Partner: Heather Livengood
Senior Account Director: Rosanne Ramos
Account Manager: Nicole Aguirre
Account Executive: Olivia Knight
VP, Strategy: Jared Folkman
Senior Producer: Syndey Woodmand
Producer: Hilary Tong
Producer: Ella Williams
Producer: Christine Spitler
DIESTE:
Group Creative Director: Abe Garcia
Associate Creative Director: Dario Campos
Sr. Copywriter: Rodrigo Fernandez
Sr. Copywriter: Ernesto Martinez
Executive Producer: John Costello
Managing Director: Lonnie Limon
Group Account Director: Beatrice Sagaria-Rossi
Account Director: Adriana Calderon
HEARTS & SCIENCE:
President Hearts & BBDO: Ralph Pardo
Managing Executive Director: Mike Venables
Executive Director, AT&T Consumer Media: Shanae Johnson
Senior Director, Strategy: Adam Block
Senior Director, Strategy: Christiana Messina
Director Video, Strategy: Andres Torrente
Associate Director: Jeff Fisher
PRODUCTION PARTNERS:
Production Company: Radical Media
Director: Dave Meyers
DP: Scott Cunningham
Executive Producer(s): Jim Bouvet & Frank Scherma
Head of Production: Cathy Dunn
Line Producer(s): Lisa Brugliera & Steve Fredriksz
Editorial: Exile
Editor(s): Shane Reid, Conor O’Neill & Will Butler
Asst Editor(s): Ersin Dogruer & Rex Lowry
Executive Producer: CL Weaver
Head of Production: Jennifer Locke
Producer: Michael Miller
Telecine Company: Company 3 LA
Telecine Artist: Stefan Sonnenfeld
Producer: Gabriel Wakeman
Conform/Finish Company: Method Studios LA
Head of Production/Executive Producer: Heather Saunders
Lead Flame Artist: Wensen Ho
Audio Finishing: Lime Studios
Executive Producer: Susie Boyjan
Mixer: Dave Wagg
Asst Mixer: Matthew Conzelmann
Graphics: LVLY
Executive Producer: Bryce Edwards
Music: Songs for Film and TV
Chief Creative Director: David Fisher
Composer: Eric Kinny & Rob Kleiner
Music: Squeak E. Clean
Executive Producer: Christina Carlo
Licensed Music:
Artist: Laura White
Track: “Looks so Good”
Artist: New Edition
Track: Cool It Now
