Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

AT&T: Famous Mouths by BBDO

Agency: BBDO
Client: AT&T
Date: Mar 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
7 votes

Seeing celebrities from nose to chin is not how we usually picture them, but AT&T has made that mouth view standard to promote its new voice command technology on AT&T TV.

On the heels of the launch of AT&T TV, the comms company has launched a campaign to promote the ease of its voice command technology showing ‘Famous Mouths.’ The most prominent of the mouths is LeBron James, who has signed a multi-year marketing and brand collaboration with AT&T.

As part of the partnership, James will promote new AT&T products and services, including a new advertising campaign for AT&T TV which has launched nationwide. In a series of spots, James is seen from the nose to his finely trimmed beard, asking his remote to “play basketball” and other commands, like “play Tom & Jerry”.

A fun version has a group of top celebrities – people, puppets and animations – also giving their chin wags to the campaign. We see Evan Rachel Wood start off in her Westworld garb, saying “show me reality” before handing it over to the likes of RuPaul, Elijah Wood (in Lord of the Rings attire), Missy Elliott, LeBron James, Rick Sanchez (Rick & Morty), Tracy Morgan and Cookie Monster.

Credits

Agency: BBDO, Critical Mass, Dieste, Hearts & Science

Client: AT&T

AT&T:

SVP, Advertising and Marketing Communication: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Chris Payne

Lead Manager, Advertising: Desiree Ho

Senior Manager, Advertising: Jenn Wang

Senior Manager, Advertising: Aaron Schwartz

Director, Diversity Advertising: Mariel Llenza

Lead Manager, Diversity Advertising: Emma Velez-Lopez

AVP, Digital Strategy and Performance: Melissa Smith

Digital Marketing Director: Masha Gaidouk

Lead Digital Marketing Manager: Tracy Threlkeld

BBDO:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Creative Director: Katie Brinkworth

Creative Director: Mike Costello

Sr. Copywriter: Jimmy Burton

Associate Creative Director: Will Lindberg

Group Executive Producer: Julie Collins

Executive Producer: Katie Porter

Senior Producer: Whitney Husnik

Junior Producer: Briana Hemphill

EVP, Managing Director: Rachel Nairn

SVP, Account Lead AT&T: Stacia Parseghain

SVP, Senior Director: Shane Chastang

Account Director: Allie Knill

Account Supervisor: Heloise Palacio

Account Executive: Lane Davis

EVP, Head of Strategy: Tim Millar

VP, Communications Planning Director: Mac Russell

Planning Director: Alex Morrison

Communications Planner: Kristen Farnam

VP, Director of Project Management: Colin Vidika

Senior Project Manager: Cornelia Berg

CRITICAL MASS:

VP, Executive Creative Director: Frank Dattalo

Creative Director: Dimitri Kalagas

Associate Creative Director: Rance Randle

Senior Designer: Alice McCarthy

Copywriter: Amanda Kim

Designer: Alexa Aguilar

Associate Creative Director: Will Danilow

Designer: Julia Meade

Senior Copywriter: Kristin Wellmer

Senior Copywriter: Brendan Duffy

EVP, Client Services: Lisa Zandy

VP, Client Partner: Heather Livengood

Senior Account Director: Rosanne Ramos

Account Manager: Nicole Aguirre

Account Executive: Olivia Knight

VP, Strategy: Jared Folkman

Senior Producer: Syndey Woodmand

Producer: Hilary Tong

Producer: Ella Williams

Producer: Christine Spitler

DIESTE:

Group Creative Director: Abe Garcia

Associate Creative Director: Dario Campos

Sr. Copywriter: Rodrigo Fernandez

Sr. Copywriter: Ernesto Martinez

Executive Producer: John Costello

Managing Director: Lonnie Limon

Group Account Director: Beatrice Sagaria-Rossi

Account Director: Adriana Calderon

HEARTS & SCIENCE:

President Hearts & BBDO: Ralph Pardo

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Senior Director, Strategy: Adam Block

Senior Director, Strategy: Christiana Messina

Director Video, Strategy: Andres Torrente

Associate Director: Jeff Fisher

PRODUCTION PARTNERS:

Production Company: Radical Media

Director: Dave Meyers

DP: Scott Cunningham

Executive Producer(s): Jim Bouvet & Frank Scherma

Head of Production: Cathy Dunn

Line Producer(s): Lisa Brugliera & Steve Fredriksz

Editorial: Exile

Editor(s): Shane Reid, Conor O’Neill & Will Butler

Asst Editor(s): Ersin Dogruer & Rex Lowry

Executive Producer: CL Weaver

Head of Production: Jennifer Locke

Producer: Michael Miller

Telecine Company: Company 3 LA

Telecine Artist: Stefan Sonnenfeld

Producer: Gabriel Wakeman

Conform/Finish Company: Method Studios LA

Head of Production/Executive Producer: Heather Saunders

Lead Flame Artist: Wensen Ho

Audio Finishing: Lime Studios

Executive Producer: Susie Boyjan

Mixer: Dave Wagg

Asst Mixer: Matthew Conzelmann

Graphics: LVLY

Executive Producer: Bryce Edwards

Music: Songs for Film and TV

Chief Creative Director: David Fisher

Composer: Eric Kinny & Rob Kleiner

Music: Squeak E. Clean

Executive Producer: Christina Carlo

Licensed Music:

Artist: Laura White

Track: “Looks so Good”

Artist: New Edition

Track: Cool It Now