AT&T: leaderboard-top-1 by BBDO
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AT&T and BBDO are launching new work to support those who serve our country.
Timed to coincide with Veterans Day, the campaign includes an out-of-home activation that highlights AT&T’s commitment to hiring 20,000 veterans by 2020.
Camouflage uniforms are used by military personnel to become invisible during a war. But it’s when veterans return to civilian life and begin looking for jobs that they can feel more invisible.
The campaign, which will run in Atlanta, Dallas, New York and Washington DC, includes wild postings, print, static and digital bus shelters, and a large painted wall in New York, and showcases real resumes from veterans who are now employed by AT&T. The campaign will run through the end of November and asks companies to join AT&T in seeing their potential, not just their service.
Another way AT&T is showing its support for service members and their families is through discounts for active military,veterans and first responders. A 30-second spot, called 'The Wait' highlights this offer through the story of the joy that follows when a spouse and his deployed loved one finally connect.
Credits
CAMOUFLAGE RESUME CAMPAIGN
Chief Creative Officer, Worldwide, BBDO: David Lubars
Chief Creative Officer, New York, BBDO: Greg Hahn
EVP, Group Executive Creative Director, BBDO: Matt MacDonald
Executive Creative Director, BBDO: David Povill
Executive Creative Director, BBDO: David Cuccinello
Creative Director, BBDO: Katie Brinkworth
Creative Director, BBDO: Mike Costello
Associate Creative Director, BBDO: Julio D’Alfonso
Associate Creative Director, BBDO: Luis Marques
VP, Director of Project Management, BBDO: Colin Vidika
Senior Project Manager, BBDO: Cornelia Berg
Associate Art Producer, BBDO: Lizzy Lehn
Creative Director, Studio Head, BBDO: Celine Nahas
Art Producer, EG+: Eric Ortega
Sr. Production Artist, EG+: Christina Romani
Copy Editor, BBDO: Homer Marrs
Content Management Lead, BBDO: PD Shindell
Motion Design Lead, BBDO: Jason Levesque
Motion Designer, BBDO: Justin Volz
Managing Director, BBDO: Doug Walker
Managing Director, BBDO: Rachel Nairn
SVP, Senior Director, BBDO: David McKenzie
Account Director, BBDO: Andrea Bass
Account Supervisor, BBDO: Jhordan Ford
Account Executive, BBDO: Kristy Han
Account Executive, BBDO: Leah Pozin
Chief Strategy Officer, BBDO: Crystal Rix
EVP, Head of Integrated Planning, BBDO: Angela Jones
EVP, Head of Brand Planning, BBDO: Tim Millar
Senior Brand Planner, BBDO: Alex Morrison
Communications Planner, BBDO: Kristen Farnam
AT&T 'The Wait' Credits
Agency: BBDO, Hearts & Science
Client: AT&T
Title: 'The Wait'
Chief Creative Officer, Worldwide, BBDO: David Lubars
Chief Creative Officer, New York, BBDO: Greg Hahn
EVP, Group Executive Creative Director, BBDO: Matt MacDonald
Executive Creative Director, BBDO: David Povill
Executive Creative Director, BBDO: David Cuccinello
Creative Director, BBDO: Katie Brinkworth
Creative Director, BBDO: Mike Costello
Associate Creative Director, BBDO: Toby Brewer
Associate Creative Director, BBDO: Will Lindberg
VP, Director of Project Management, BBDO: Colin Vidika
Group Executive Producer, BBDO: Julie Collins
Executive Producer, BBDO: Katie Porter
Managing Director, BBDO: Doug Walker
Managing Director, BBDO: Rachel Nairn
SVP, Senior Director, BBDO: David McKenzie
Account Director, BBDO: Andrea Bass
Account Supervisor, BBDO: Jhordan Ford
Account Executive, BBDO: Kristy Han
Chief Strategy Officer, BBDO: Crystal Rix
EVP, Head of Integrated Planning, BBDO: Angela Jones
EVP, Head of Brand Planning, BBDO: Tim Millar
Senior Brand Planner, BBDO: Alex Morrison
Communications Planner, BBDO: Kristen Farnam
Production Company: Arts & Sciences
Director: Sean Meehan
Managing Partner/Executive Producer: Marc Marie
Head of Production: Christa Skotland
Line Producer: Sam McGarry
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Derrick Monks
Executive Producer: Raná Martin
Producer: Janae Abraham
Telecine Company: Company 3 NY
Telecine Artist: Sofie Borup
Producer: Alexandra Lubrano
Conform/Finish Company: A52
Executive Producer: Kim Christensen
Producer: Drew Rissman
Production Coordinator: Andrew Rosenberger
Lead Flame Artist: Dan Ellis
Audio Finishing: Lime Studios
Executive Producer: Susie Boyjan
Mixer: Rohan Young
Asst Mixer: Ben Tomastik
Music: Turning Studios
Producer: Carla de Menezes Ribeiro
Composer: Elliott Wheeler
