AT&T: AT&T Masters creative by BBDO

Agency: BBDO
Client: AT&T
Date: Apr 2019
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AT&T is debuting new work in support of its business enterprise platform, employee activism, distracted driving and gender equality campaigns. The advertising is designed to celebrate the company’s values, people and technology vision.

AT&T Business is using the Masters as a platform to launch a campaign targeting mid-sized business. Directed by Academy Award-winner, Michel Gondry, the spots use roving blue portals as a visual metaphor for ‘Edge-to-Edge Intelligence,’ showing how the portals show up to give business decision makers and owners the power to see and react to every corner of their business.

‘AT&T Believes’ is a nationwide effort to support the ideas of employees to help with creating positive change where they work and live. The first program launched in Chicago last fall with the goal of economic change in Chicago’s most distressed neighborhoods. Starring real AT&T employees, ‘Roll Up Your Sleeves’ shows how the new campaign transforms the passion of its employees into actionable programs that help ignite and revitalize the communities where they live and work.

For the past decade, AT&T has promoted distracted driving awareness initiatives. As a new 5G world is launching, AT&T is addressing the evolution of technology in its latest installment of the ‘It Can Wait’ campaign, now in its 10th year. Directed by Academy Award-winner Kathryn Bigelow, the futuristic spot tells the story of a family out for a Sunday drive. The father is seemingly texting while driving until his family tells him to put the phone down. It’s then that we see that the car is self-driving and the family is able to watch a movie together while on the road. The ad is designed to help people imagine how 5G technology might transform driving altogether while taking distracted driving off the table.

‘When They Tell My Story’ is focused on gender equality from a golfing perspective. During the Masters, the company will showcase its commitment to gender equality with a 30-second spot that chronicles the emotional connection of young girls growing into the game of golf and being empowered by the confidence the game gives them.

Credits

Agency: BBDO

Client: AT&T

Title: Believe – “Roll Up Your Sleeves” + “We The Believers”

Creative Agency: BBDO

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Chief Creative Officer, Chicago: Andres Ordonez

Group Executive Creative Director: Matt MacDonald

Executive Creative Director: Vince Cook

Creative Director: Dan McCormack

Creative Director: Jon Leachman

Creative Director: Cinzia Crociani

Creative Director: Fernando Passos

Associate Creative Director: Brynna Aylward

Associate Creative Director: Dane Canada

Junior Copywriter: Angela Williams

Junior Art Director: Allie Salzman

Director of Integrated Production: David Rolfe

Group Executive Producer: Julie Collins

Executive Producer: Melissa Tifrere

Junior Producer: Michael Ritchie

Senior Account Director: Kathryn Brown

Account Director: Katie Hollenkamp

Account Manager: Katelyn Burns

Account Manager: Caroline Main

Chief Strategy Officer: Crystal Rix

Head of Integrated Strategy:Thomas Han

Strategy Director: Ben Bass

Senior Project Manager: Currey Dorris

Production Company: Little Minx

Director: Malik Sayeed

Line Producer: Mark Hwang

Executive Producer: Helen Hollien

Founder: Rhea Scott

Editorial: Rock Paper Scissors NY

Editor: Carlos Arias

Assitant Editor: Ashley Tantillo

Executive Producer: Eve Kornblum

Producer: Julianne Cort

Post Producer: Barbara Kontarovich

Finishing / VFX: Company 3

Colorist: Tom Poole

Producer: Alexandra Lubrano

Assistant: Jenny Montgomery

Music: “Nobody Knows” by TL Barrett and the Youth for Christ Choir

Audio Post: Post Human

Post Producer: Justine Cortale and Patrick Sullivan

Engineer RUYS: Mike Marinelli

BTS Shooting and B Unit Camera:

B Unit Cinematographer: Kirby Griffin

BTS Camera:Tom Ciciura

Agency: BBDO

Client: AT&T Business

Title: “Anthem” :30, “Gelato” :30, “Athletic Shoes” :30

Creative Agency: BBDO

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP, Group Executive Creative Director: Matt MacDonald

EVP, Executive Creative Director: Daniela Vojta

EVP, Executive Creative Director: Susan Young

SVP, Senior Creative Director: Kara Goodrich

VP, Creative Director: Pebble Goh

EVP, Group Account Director: Kathryn Brown

SVP, Senior Account Director: Sarah Morrison

Account Director: Jesse Barnett

EVP, Group Executive Producer: Julie Collins

VP, Executive Producer: George Sholley

Executive Music Producer: Melissa Chester

Business Manager: Adele Solomon

Integrated Talent Supervisor: Dawn McCormick

Production Company: Partizan

Director: Michel Gondry

Managing Director / Executive Producer: Lisa Tauscher

Executive Producer / Head of Production: Molly Griffin

Line Producer: Raffi Adlan

Director of Photography: Shawn Kim

Editing Company: Cosmo Street Editorial

NY Executive Producer: Maura Woodward

LA Executive Producer: Yvette Cobarrubias

NY Producer: Anne Lai, Luiza Naritomi

LA Producers: Kacie Gomez

Editors: Tessa Davis

Assistant Editors: Josh Berger, Taylor Morano, Habib Semaan, George Irizarry

Visual Effects & Finishing: The Mill

Senior Producer : Erin Hicke

VFX Coordinator: Mary Mondrus

Creative Director / 2D Lead: Glyn Tebbutt

2D Team: Tim Rudgard / Franz Kol / Katerina Aroyyo / Jeannie Huynh (Remedy) / Daniel Lang / Matthew Dobrez / Lisa Kim / Tim Robbins

Design Lead / 3D Lead: Fredrick Ross

3D Team: Katie Yancey

Design Team: Patrick Kipper / Greg Rubner / Anastasia Skrebneva

Audio Finishing: Sonic Union

Producer: Patrick Sullivan

Sound Engineer: Steve Rosen

Music Company: Beacon Street Studios

Composers: Beacon Street Studios

Executive Producer: Leslie DiLullo

Telecine Color: The Mill

Telecine Artist: Adam Scott

Senior Color Producer: Liza Kerlin

Color Assists: Nate Seymour / Gemma Parr / Logan Highlen

Agency: BBDO

Client: AT&T

Title: ICW 5G Until Then

Creative Agency: BBDO

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Group Executive Creative Director: Matt MacDonald

Executive Creative Director: Daniela Vojta

Executive Creative Director: Susan Young

Creative Director: Robert Wakeland

Creative Director: Stephen Winston

Director of Integrated Production: David Rolfe

Group Executive Producer: Julie Collins

Executive Producer: Adam Perloff

Senior Account Director: Kathryn Brown

Account Director: Katie Hollenkamp

Account Manager: Katelyn Burns

Chief Strategy Officer: Crystal Rix

Head of Integrated Strategy: Thomas Han

Strategy Director: Ben Bass

Director of Project Management: Natalie Taylor

Production Company: Smuggler

Director: Kathryn Bigelow

Co-Founder: Patrick Milling-Smith

Co-Founder: Brian Carmody

Chief Operating Officer: Andrew Colón

Executive Producer: Allison Kunzman

Line Producer: Donald Taylor

Editorial Company: Lost Planet

Editor: Hank Corwin

Assitant Editor: Kenji Yamauchi

Executive Producer: Krystn Wagenberg

Producer: Casey Cayko

Finishing / VFX: Mill NY

Chief Creative Officer: Angus Kneale

Creative Director: Gavin Wellsman

Colorist: Fergus McCAll

Executive VFX Producer: Eliana Carranza-Pitcher

Executive VFX Producer: Heath Raymond

Senior Producer: Nirad “Bugs” Russell

Co-ordinators: Christina Chung

2D Leads: Siro Valente

3D Lead: Agit Menon

Sound Design: Brian Emrich

Audio Post: Wave Studios, NY

Engineer/Mixer/ Additional Sound Design: Chris Afzal

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