Street Grace: StopTraffick by BBDO Atlanta

Date: Jan 2019
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According to Street Grace, an Atlanta-based non-profit organization that seeks to end the demand for domestic minor sex trafficking, more than 3,600 children are sold into sex slavery every year in the state of Georgia – enough to fill 72 school buses. To shine a light on this issue, BBDO Atlanta, Porter Novelli and Street Grace wrapped 72 school buses in anti-human trafficking messaging and sent them through Atlanta, creating a mile-long moving billboard. The goal was to change the conversation from “traffic” to “traffick.”

The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. The massiveness of the spectacle demonstrated that the problem is too big to ignore. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.

Credits

AGENCY: BBDO Atlanta

CLIENT: Street Grace

PROJECT: “Stop Traffick”

Global Chief Creative Officer: David Lubars

Chief Creative Officer, Atlanta: Robin Fitzgerald

Senior Copywriter: Emily Miller

Senior Art Director: Lauren Culbertson

Art Director/Designers: Sara Lowe, Hayley Efird

Head of Production: Marc Calamia

Integrated Producers: Reid Howard, Stacey Coker

Senior Developer: Brandon Jones

Senior Project Manager: Becky Ocampos

Head of Account: Tami Oliva

Account Executives: Shannon Collins, Lauren Herstik

Business Manager: Meredith Thornhill

Production and Editorial: Bark Bark

Editorial: Hero Post

Sound Design: Jamie Shepard

Print Production: Color Spot

Public Relations: Porter Novelli

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