Street Grace: advert-body-2 by BBDO Atlanta
- Location:
According to Street Grace, an Atlanta-based non-profit organization that seeks to end the demand for domestic minor sex trafficking, more than 3,600 children are sold into sex slavery every year in the state of Georgia – enough to fill 72 school buses. To shine a light on this issue, BBDO Atlanta, Porter Novelli and Street Grace wrapped 72 school buses in anti-human trafficking messaging and sent them through Atlanta, creating a mile-long moving billboard. The goal was to change the conversation from “traffic” to “traffick.”
The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. The massiveness of the spectacle demonstrated that the problem is too big to ignore. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.
Credits
AGENCY: BBDO Atlanta
CLIENT: Street Grace
PROJECT: “Stop Traffick”
Global Chief Creative Officer: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Senior Copywriter: Emily Miller
Senior Art Director: Lauren Culbertson
Art Director/Designers: Sara Lowe, Hayley Efird
Head of Production: Marc Calamia
Integrated Producers: Reid Howard, Stacey Coker
Senior Developer: Brandon Jones
Senior Project Manager: Becky Ocampos
Head of Account: Tami Oliva
Account Executives: Shannon Collins, Lauren Herstik
Business Manager: Meredith Thornhill
Production and Editorial: Bark Bark
Editorial: Hero Post
Sound Design: Jamie Shepard
Print Production: Color Spot
Public Relations: Porter Novelli
