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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Sanderson Farms: Penguins Pricey Gift Restaurant by BBDO Atlanta

Date: Jul 2018
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Sanderson Farms is utilizing the expertise of a chicken in a campaign designed to explain the brand’s common-sense approach to raising chickens.

One spot, ‘Penguins,’ sees the chicken on a trip to Antarctica where it’s chillier than he bargained for, saying that being on the ice with the flightless water birds is “really, really cold” as he watches the penguins dive into the icy waters. The ending voice over states that Sanderson never freezes its chicken.

The second spot, ‘Pricey Gift,’ finds the chicken chatting with a couple in their suburban living room. Turns out, the couple got the chicken an expensive gift on their travels – a tacky Faberge-style egg. “Don’t spend too much on chicken,” says the voice over.

The third spot, ‘Restaurant,’ showcases the chicken being put in a sticky situation when he is served a ‘vegetarian special,’ at a higher-end restaurant, which makes him uncomfortable because, as he tells the young waiter, chickens aren’t vegetarians.

The work, created by BBDO Atlanta, will run on TV and radio across 38 markets, as well as in digital and social media.


Agency: BBDO Atlanta

Client: Sanderson Farms

Chief Creative Officer: Robin Fitzgerald

Senior Creative Director: Mike Hanley

Creative Director: Patrick Lindsey

Group Creative Director: Craig Miller

Chief Strategy Officer: Tricia Russo

Associate Head of Strategy: Nigel Tribe

Senior Director: Tami Oliva

Account Director: David Welday

Executive Producer : Jenny Russo Novak

Steve Miller: Director

Production Company: Radical Media

Editor: Merritt Duff @ Beast (Restaurant & Pricey Gift)

Editor: Adam Leibowitz @ Beast (Penguins)

VFX: The Mill

Sound: Co3 Audio (Restaurant)

Sound: Heard City (Pricey Gift, Penguins)