Recently, Ibotta partnered with BBDO Atlanta to develop a national ad campaign focused on breaking through the clutter of other rewards apps, like Swagbucks and Drop.
Unlike with some other rewards apps which give rewards points, Ibotta gives actual cash back. So BBDO Atlanta positioned Ibotta as the company that brings you ‘money’: a new, life-changing product.
The 30-second ad looks like a typical infomercial, complete with cheesy 90s background music. In it, people say that they were in a rut, that they needed more from life, that they were grouchy. Then the perfect solution came along – money. “Then I heard about money,” says one person. The others go on to say that with money, they saw results. Money enabled them to buy things like “steak, jogging shoes, sandals, lamps, brake fluid, tater tots” and more. One man says he would “definitely recommend money to his friends.”
The ad then prompts people to “Get the app. Get that money.”
Agency: BBDO Atlanta
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO Atlanta: Robin Fitzgerald
Creative Director: Derrick Ogilvie
Creative Director: Jon Mueller
Group Creative Director: Craig Miller
Senior Producer: Renee Royal
Editor: Janna Swanson
Production company: Picture Perfect
Producer: Chelsea Phillips
DP: Willie Giles