Stay ahead – join The Drum +
Agencies for Growth Festival Banner

Ibotta: Get That Money by BBDO Atlanta

Client: Ibotta
Date: Aug 2019
Your Vote
Overall Rating
Opps, please vote again
24 votes

Recently, Ibotta partnered with BBDO Atlanta to develop a national ad campaign focused on breaking through the clutter of other rewards apps, like Swagbucks and Drop.

Unlike with some other rewards apps which give rewards points, Ibotta gives actual cash back. So BBDO Atlanta positioned Ibotta as the company that brings you ‘money’: a new, life-changing product.

The 30-second ad looks like a typical infomercial, complete with cheesy 90s background music. In it, people say that they were in a rut, that they needed more from life, that they were grouchy. Then the perfect solution came along – money. “Then I heard about money,” says one person. The others go on to say that with money, they saw results. Money enabled them to buy things like “steak, jogging shoes, sandals, lamps, brake fluid, tater tots” and more. One man says he would “definitely recommend money to his friends.”

The ad then prompts people to “Get the app. Get that money.”


Client: Ibotta

Agency: BBDO Atlanta

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO Atlanta: Robin Fitzgerald

Creative Director: Derrick Ogilvie

Creative Director: Jon Mueller

Group Creative Director: Craig Miller

Senior Producer: Renee Royal

Editor: Janna Swanson

Production company: Picture Perfect

Producer: Chelsea Phillips

DP: Willie Giles

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy