The Drum Awards Festival - Extended Deadline

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Date: Nov 2019
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Honey Baked Ham will be launching its holiday campaign. It’s the company’s first new holiday work in two years and it is to support its two most seasonally relevant products: Honey Baked Ham and Honey Baked Turkey Breast.

The fully integrated effort kicks off with digital work in support of Honey Baked Turkey Breast, and follows with the launch of television, radio, out-of-home and digital to support its Honey Baked Ham.

The work reinforces the Honey Baked Ham Company’s positioning around distinctiveness with the idea, 'It’s No HoneyBaked.' Television, for example, features a variety of situations where people (and pets) snub their noses at other, less-than-desirable hams.

The theme continues in outdoor and radio: “…it’s nice, but it’s no HoneyBaked.”

Six-second bumpers will run before recipe videos. There is also search and social (“Why fake it, when HoneyBaked can make it”).

Advertising for Honey Baked Turkey Breast emphasizes its sweet and crunchy glaze and asks if you’re #GlazeWorthy.

Credits

BBDO Atlanta Credits

David Lubars - Chief Creative Officer, BBDO Worldwide

Robin Fitzgerald – Chief Creative Officer, BBDO Atlanta

Mary O’Keefe –Creative Director, BBDO Atlanta

Sara Lowe – Art Director, BBDO Atlanta

Lauren Culbertson – Senior Art Director, BBDO Atlanta

Emily Miller – Senior Copywriter, BBDO Atlanta

Tim Smith/Patrick Lindsay Copywriters, BBDO Atlanta

Nigel Tribe – Head of Strategy, BBDO Atlanta

Marla Ulrich – Head of Production, BBDO Atlanta

Todd Johnson – Executive Producer, BBDO Atlanta

Anna Askew – Senior Producer, BBDO Atlanta

Janna Kay Swanson – Social Video Editor, BBDO Atlanta

Brandon Jones – Creative Technologist, BBDO Atlanta

Becky Ocampos – Senior Project Manager, BBDO Atlanta

Tami Oliva – Senior Director, BBDO Atlanta

Lauren Herstik – Account Supervisor, BBDO Atlanta

Shannon Collins – Account Executive, BBDO Atlanta

GoldenLA-Production

Saman Kesh-Director

Matthew Marquis- Exec. Producer

Rick Brown-Producer

Exile – Editorial

Grant Surmi – Editor

CL Weaver – Exec. Producer

Dale Nicholls –Producer

Beacon Street Studios- Music

Composers: Andrew Feltenstein & John Nau

Executive Producer: Leslie DiLullo

Co3- Color & Audio

Soraia Callison – Head of Production

Billy Gabor – Sr. Colorist

Justin White – Color Assist

Brian Anderson – Producer

Shawn Coleman – Engineer/Mixer

Method- Finishing

Oliver Atcheson – Finishing Producer:

Chelsea Pistono – Flame Artist

Raider Films Production

Nathan Lee - Director/DP

Kitty Snyder – Exec. Producer

Todd Ayers - Food Stylist Assist