HoneyBaked Ham: It's No Honey Baked by BBDO Atlanta
- Location:
Honey Baked Ham will be launching its holiday campaign. It’s the company’s first new holiday work in two years and it is to support its two most seasonally relevant products: Honey Baked Ham and Honey Baked Turkey Breast.
The fully integrated effort kicks off with digital work in support of Honey Baked Turkey Breast, and follows with the launch of television, radio, out-of-home and digital to support its Honey Baked Ham.
The work reinforces the Honey Baked Ham Company’s positioning around distinctiveness with the idea, 'It’s No HoneyBaked.' Television, for example, features a variety of situations where people (and pets) snub their noses at other, less-than-desirable hams.
The theme continues in outdoor and radio: “…it’s nice, but it’s no HoneyBaked.”
Six-second bumpers will run before recipe videos. There is also search and social (“Why fake it, when HoneyBaked can make it”).
Advertising for Honey Baked Turkey Breast emphasizes its sweet and crunchy glaze and asks if you’re #GlazeWorthy.
Credits
BBDO Atlanta Credits
David Lubars - Chief Creative Officer, BBDO Worldwide
Robin Fitzgerald – Chief Creative Officer, BBDO Atlanta
Mary O’Keefe –Creative Director, BBDO Atlanta
Sara Lowe – Art Director, BBDO Atlanta
Lauren Culbertson – Senior Art Director, BBDO Atlanta
Emily Miller – Senior Copywriter, BBDO Atlanta
Tim Smith/Patrick Lindsay Copywriters, BBDO Atlanta
Nigel Tribe – Head of Strategy, BBDO Atlanta
Marla Ulrich – Head of Production, BBDO Atlanta
Todd Johnson – Executive Producer, BBDO Atlanta
Anna Askew – Senior Producer, BBDO Atlanta
Janna Kay Swanson – Social Video Editor, BBDO Atlanta
Brandon Jones – Creative Technologist, BBDO Atlanta
Becky Ocampos – Senior Project Manager, BBDO Atlanta
Tami Oliva – Senior Director, BBDO Atlanta
Lauren Herstik – Account Supervisor, BBDO Atlanta
Shannon Collins – Account Executive, BBDO Atlanta
GoldenLA-Production
Saman Kesh-Director
Matthew Marquis- Exec. Producer
Rick Brown-Producer
Exile – Editorial
Grant Surmi – Editor
CL Weaver – Exec. Producer
Dale Nicholls –Producer
Beacon Street Studios- Music
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Co3- Color & Audio
Soraia Callison – Head of Production
Billy Gabor – Sr. Colorist
Justin White – Color Assist
Brian Anderson – Producer
Shawn Coleman – Engineer/Mixer
Method- Finishing
Oliver Atcheson – Finishing Producer:
Chelsea Pistono – Flame Artist
Raider Films Production
Nathan Lee - Director/DP
Kitty Snyder – Exec. Producer
Todd Ayers - Food Stylist Assist
