Agency: BBDO
Date: Nov 2020
Your Vote
Overall Rating
Opps, please vote again
16 votes

American Egg Board’s new campaign, 'The Gift of Eggs,' pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.

The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

The 15-second films, created in partnership with creative agency Energy BBDO, are called 'Giant Bow' and 'Proposal.' The former plays off over-the-top holiday car commercials, showing a family surprising their dad with an extravagantly wrapped carton of eggs in the driveway; the latter leans into jewelry store holiday clichés, revealing that the holiday proposal is not with a diamond, but an incredible egg. The tongue-in-cheek films will run on social and OLV and were shot following social distancing protocols


Client: American Egg Board

Product: Eggs

Title: The Gift of Eggs

Agency: Energy BBDO

Chief Creative Officers: Josh Gross, Pedro Pérez

Creative Directors: Jon Leachman, Dan McCormack

Copywriter: Matt Kane

Junior Art Director: Daniel Pujol

Head of Integrated Production: John Pratt

Executive Producer: Vanessa Luhr

Producer: Chris Totzke

Executive Director of Music: Daniel Kypers

Managing Director: Lianne Sinclair

Client Service Director: Anna Bleers

Account Director: Matt Doscher

Account Executive: Tilbe Cakar

Group Strategy Director: Shannon Smiley

Integration Strategy Director: Molly Marshall

Production, Editorial, & Audio (Mix) Company: B-Reel Films

Director: Tom Malmros

Producer: Mats Wolgers

Editor: Michael Rendell

Audio (Record) Company: Sound Kitchen AUS

Composer: Andrew Oye

Media Agency: Starcom

Account Supervisor: Lisa Hernandez

Senior Associate: Haley Margason