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American Egg Board: The Gift of Eggs by BBDO

Agency: BBDO
Date: Nov 2020
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American Egg Board’s new campaign, 'The Gift of Eggs,' pokes fun at holiday extravagances in order to celebrate what really matters during the season — family, friends, special memories together and food.

The campaign’s two short films upend trite holiday gifting advertising, like the perennial car with a big bow in the driveway, by adding a comic twist to remind consumers that just a dozen eggs can open the door to incredible possibilities.

The 15-second films, created in partnership with creative agency Energy BBDO, are called 'Giant Bow' and 'Proposal.' The former plays off over-the-top holiday car commercials, showing a family surprising their dad with an extravagantly wrapped carton of eggs in the driveway; the latter leans into jewelry store holiday clichés, revealing that the holiday proposal is not with a diamond, but an incredible egg. The tongue-in-cheek films will run on social and OLV and were shot following social distancing protocols

Credits

Client: American Egg Board

Product: Eggs

Title: The Gift of Eggs

Agency: Energy BBDO

Chief Creative Officers: Josh Gross, Pedro Pérez

Creative Directors: Jon Leachman, Dan McCormack

Copywriter: Matt Kane

Junior Art Director: Daniel Pujol

Head of Integrated Production: John Pratt

Executive Producer: Vanessa Luhr

Producer: Chris Totzke

Executive Director of Music: Daniel Kypers

Managing Director: Lianne Sinclair

Client Service Director: Anna Bleers

Account Director: Matt Doscher

Account Executive: Tilbe Cakar

Group Strategy Director: Shannon Smiley

Integration Strategy Director: Molly Marshall

Production, Editorial, & Audio (Mix) Company: B-Reel Films

Director: Tom Malmros

Producer: Mats Wolgers

Editor: Michael Rendell

Audio (Record) Company: Sound Kitchen AUS

Composer: Andrew Oye

Media Agency: Starcom

Account Supervisor: Lisa Hernandez

Senior Associate: Haley Margason