Agency: BBC
Client: Emirates
Date: Mar 2019
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Emirates has launched a pan-African brand advertising campaign to celebrate the talent and achievements of young Africans.

The campaign celebrates the cultural renaissance taking over Africa and pays tribute to a generation of African disruptors who are making their mark globally across music, fashion, literature and the arts.

Produced by BBC Storyworks, the content-marketing division of BBC Global News, the short films tell stories of unique African individuals. Taking the message of 'New Africa' to the world, the series stars the Kenyan musician and producer 'Blinky' Bill Sellanga, Shanelle Nyasiase, a 21-year-old South Sudanese model, and the chief executive and publisher of OkayAfrica, Abiola Oke.

Each of the cultural ambassadors shares a common passion to bring their global exposure and influences to their own local journeys, as they discover what it means to be ‘home’.

Credits

BBC

Emirates