Public display of obsession by BBC Creative
- Location:
A new Killing Eve II marketing campaign, made by the BBC’s in-house creative team BBC Creative, takes obsessive behaviour to a new level.
The campaign sees MI6 agent Eve Polastri and psychopathic assassin Villanelle resume their game of cat and mouse through ‘Public Displays of Obsession’ that audiences can now see all around the country on posters, BBC radio and social media.
Alongside the ominous hashtag, ‘#Crazy4Eve’, Villanelle will bombard BBC Radio 1 with song requests for Eve, with the two writing back and forth to one another on billboards. Fans are invited to find all of Villanelle’s billboards across the UK, share their photographs online and of course — call Eve’s voicemail on 07788 387000 themselves.
Audiences will even witness Villanelle having a Twitter meltdown as she frantically looks for her “girlfriend” Eve, exceeding the maximum number of tweets allowed and being locked out of her account.
Credits
BBC Creative:
ECD - Laurent Simon
Head of planning - Michael Lean
Head of production - James Wood
Creative director - Susan Ayton
Creative - Emma Brooke
Creative - Stuart Gittings
Producer - Rachel Roberts
Project manager - Astrid Reiner
Planner - Jenny Double
Production manager - Sophie Knott
Production coordinator - Georgina Williams
Head of social - Ashley Temple
Audio - Kate Dinsdale
Senior designer - Eleanor Ridsdale
Designer - Veronica Law
Designer - Joao-Miranda
BBC:
Head of marketing - Chris Hooper
Marketing manager - Harriet Gunning
Marketing executive - Leah Hennessy-Williams
Marketing executive - Elysia Mountain
