The Drum Awards for Marketing - Entry Deadline

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Client: BBC
Date: Dec 2017
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BBC One's animated short film illustrates the joy of a shared moment and will run in key junctions between programmes on the channel over the Christmas season.

'The Supporting Act' builds on the idea of ‘oneness’ that the channel has been focussing on throughout 2017. Since the start of the year BBC One has showcased idents created by photographer Martin Parr highlighting the interests and passions that bring people together.

The two minute film follows a 10-year-old girl who practices day in and day out to give the most important dance performance of her life.

Her dad is always with her but he’s busy, and getting even busier as Christmas approaches. He remains distracted up until the moment that really matters, when father and daughter come together in a wonderful moment of ‘oneness’.


BBC Creative

Executive Creative Director - Aidan McClure

Executive Creative Director - Laurent Simon

Creative - Amar Marwaha

Creative - Arvid Harnqvist

Agency Producer - Ken Rodrigues

Agency Project Manager - Astrid Reiner

Agency Production Manager - Jenny Broad

BBC One Marketing

Portfolio Head of Marketing - Kerry Moss

Marketing Manager - Harriet Gunning

Marketing Executive - Claire Grainger


Director - Elliot Dear

Executive Producer - Bart Yates

Senior Producer - Benjamin Lole

Production Manager - Alex Holberton