BBC: advert-body-3 by BBC Creative

The Greatest Dancer is a brand new entertainment show for Saturday nights on BBC One where some of our best amateur and professional dancers - representing every genre and influence - battle it out to become the nation’s greatest.

The launch film made by BBC Creative tells the story of a lone dancer’s relentless journey to success - fighting off every single contestant and surpassing himself to be crowned the greatest of them all.

Olly Harnett, creative director for BBC Creative, said: “We’ve given The Greatest Dancer a fresh, cool, edgy identity – it looks like nothing else out there. We wanted this show to connect with a typically younger demographic and we’ve literally held a mirror up to our audience."