BBC: Strictly Come Dancing 2018 Launch by BBC Creative
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The BBC has unveiled the trail launching the 16th series of Strictly Come Dancing: a Fred Astaire-inspired dance skit featuring a pair of fancy red heels and a set of brogues thrown out onto the street.
The film opens on a rainy night outside a second-hand shop, where the brogues have been unceremoniously dumped. The scarlet shoes totter past – keeping dry under an umbrella – but retrace their steps on sight of the distressed brown lace-ups.
The polished pair attempts to strike up a dance with impressive tap steps, yet the brogues haughtily turn away. Nevertheless, the red shoes persist until the brown soles get tapping along, and the two perform a fantastical routine for the bric-a-brac on sale in the street’s shop windows to enjoy.
BBC Creative, the in-house agency behind the trail, scripted the film for Brits who may hide their love of dancing, but experience the joy of movement to music when Strictly returns to TV.
Credits
BBC One Marketing
Marketing Manager Chris Hooper
Marketing Executive Smriti Sharma
Media Planning
Campaign Planner Louise Buckley
Media Portfolio Lead Andrea Taylor
BBC Creative
Executive Creative Director Aidan McClure
Executive Creative Director Laurent Simon
Creative Director Olly Harnett
Creative Rachel Miles
Creative Michael Tsim
Producer Holly Marsella
Production Manager Gemma Price
Project Manager Loretta Ramkissoon
Rogue
Director Sam Brown
Producer Nell Jordan
Production Manager Shion Hayasaka
Post Production
Executive Producer Ian Berry
Producer Tom Manton
Creative Director Wes
Colourist Seamus O’Kane
Shoot Supervisor Laurent Giaume (3D), Wes (2D)
2D Lead Artist Gary Driver, Joseph Tang
3D Lead Artist Laurent Giaume
3D Artist Maria Carriedo, Andrew Bartholomew, Nicola Gilbert
Sound
Composer Alex Baranowski
Sound Design Alex Bingham
