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BBC Radio 1: How Do You Like Your Greg in the Morning? by BBC Creative

Date: Sep 2020
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To celebrate the return of Radio 1 Breakfast with Greg James to a regular broadcast schedule, BBC Creative has launched a new film showing listeners tuning in, in weird and wonderful ways.

The move marks the end of the temporary schedule put in place during the height of the coronavirus crisis.

The film shows a montage of listeners telling the audience how they get their Greg James fix: one person likes to wake-up at 7am on the dot for it, another takes the longer route to work to make sure she listens to the show and a father tunes in whilst teaching his step-daughter to drive.

The final clip humorously shows a girl preferring to listen to Greg rather than consoling a tearful friend, and ends with Greg sitting in a café and the words ‘how do you like your Greg in the morning?’


BBC Creative

ECD: HelenRhodes

Head of Planning: Mike Lean

Head of Production: James Wood

Creative Director: Lambros Charalambous

Creative: Lily Hurst

Creative: William Blackburn

Pictures Producer: Thane Bruckland

Producer: Chris Church

Project Manager: Phoebe Bibbings

Planner: Leo Simonsmith

Senior Designer: Johnny Ace

Designer: Tom Heath

Red Bee

Editor (Social): Sion Thomas


Marketing Manager: Max Buckland

Marketing: Eve Burrough

Media Planning Lead: Emma Lucas

Media Planning Campaign Manager: Katie Franklin

Media Planning Campaign Planner: Louise Buckley

External Production Company


Director: Andrew Gaynord

DOP: Benedict Spence

MD/Executive Producer: Hughie Phillips

Executive Producer: Debbie Ninnis

Head of Production: Max Yeoman

Producer: Hera King

Production Manager: Ada Almeida


Munzie Thind

Grand Central Recording Studio

Grade: Simone Grattarola

Time Based Arts

Editor: Saam Hodivala

Work Editorial


Stills Photographer: Des Willie

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