BBC: Pride of a Nation by BBC Creative
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The BBC has continued the tapestry aesthetic of its World Cup coverage into the poster medium, revealing a print giving thanks to all 23 players in the England squad.
‘Pride of a Nation’ elongates the insignia immortalised by the line ‘three lions on his shirt’ to comprise 23 lions – or the 23 England players who made it to fourth place in the 2018 World Cup.
The copy below reads: ‘Pride of a nation. Well done England’, accompanied by an embroidered version of the BBC Sport and Russia 2018 logos.
Credits
ECDs: Laurent Simon, Aidan McClure
Creative Heads: James Cross/Tim Jones
Creative: Nick Robinson/James Reynolds
Head of Design: Laurence Honderick
Designer: Jemma Collins
Producer: Liz Dolan
Head of Marketing – BBC Sport: James Parry
Marketing Manager: John Sprott/ Helen Worsey
