BBC: Like Nowhere Else by BBC Creative
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The BBC has unveiled a trippy set of ads that pay homage to the live and on-demand content available on iPlayer, to remind its viewers that the platform is 'Like Nowhere Else'.
As with any work of surreal art, it's hard to make rational sense of the set of 12 films. In one ad, Louis Theroux is seeing lovingly cradling Cliver Myrie, who cradles Theroux, and so on and so forth, in a repetitive cycle that hypnotises the eyes.
Other ads see Eastenders veteran Ian Beale crying tears onto Wimbledon tennis tournament and a family of profiteroles sit watching their dad on Masterchef.
The ‘Like Nowhere Else’ launch campaign celebrates a host of iconic live events and BBC shows; paying homage to the grand slams, headliners, characters and catchphrases that have become part of collective consciousness. It remixes these moments in original, irreverent ways, to create something truly unique.
Aimed at new audiences that are tuned into popular culture, the campaign emphasises the BBC’s role in creating iconic cultural moments that transcend its channels and services.
Credits
BBC CREATIVE
ECD - Helen Rhodes
Head of Planning - Mike Lean
Head of Production - James Wood
Creative Director - Becca Pottinger
Creative - Fred Rodwell
Senior Producer - Rachel Roberts
Project Manager - John Trevor
Senior Planner - Rosanagh Ker
Production Managers - Polly Georgieva & Dan Robinson
Production Coordinators - Sam Dobbyn & Beth Morsen
Researchers - Anneka Harry & Farad Painchun & Ed Hobson
Head of Pictures - Jane Record
CREDITS
Design Lead - Mirjami Qin
Senior Designer - Johnny Ace
Static Designer - Gavin Andrews
Motion Designer - Rich Sutton
Social Designer - Jack Freeman
BBC MARKETING
Portfolio Head of Marketing - Kerry Moss
Marketing Manager - Nick Gilmer
Marketing Executive - Lucy Hodson & Elysia Mountain
Media Portfolio Lead - Tony Dalton
Campaign Planner - Gemma Threlfall
Havas Account Manager - Harry Alty
PRETTYBIRD UK
Director - Yousef
Director of Photography- Ian Murray
Stills photographer - Joseph McDonald
Executive Producers - Juliette Larthe & Ted Thornton
Head of New Business - Mia Powell
Producer - Paulette Caletti
Line Producer - Jake Parker
Production Manager - Freddie Wright
1st Assistant Director - Sam Roffey
Gaffer - Josh Maclaren
Sound Recordist - Edwin Weiss
Set Designer - Anna Williams
Model Maker - Emma Jeans
Production Designer - Katie South
Costume Designer - Melanie Nute
Hair Stylists - Chloe Rose & Tash Livesey
FACTORY
Sound Design & Mix - Mark Hills
Audio Producer - Beth Massey
GLASSWORKS
Editor - Pete Fullarton
Online editor - Duncan Malcolm
Colourist - Jonny Thorpe
Post Production Producer -
Abi Klimaszewska & Roman Lukyanov
WE ARE COVERT
VFX Artist - Ryan Game
VFX Producer - Simon Russell & Max Murphy
Co-Founder - Toby Wheeler
COLLABORATORS
Smearballs, Dominic Spall, Felix von Liska,
Dave Packer
