BBC: It's a UK Thing by BBC Creative
- Location:
To celebrate the upcoming release of the second series of BBC Three’s The Rap Game UK on BBC iPlayer, BBC Creative have created a new campaign designed to provoke local and regional pride in the hometowns of each contestant.
The show, fronted by UK rap icons Krept & Konan and Radio 1Xtra’s DJ Target, pits the best unsigned MCs from across the UK against each other in the hunt for a coveted single record deal.
The launch trailer and Out-of-home (OOH) promotional campaign teased fans about what to expect from the six new MCs competing for the grand prize.
The posters will have the tag-line ‘It’s a UK thing’ emblazoned across them but amended to fit each contestant’s home-town, including Hackney, Ilford, Bexley, Birmingham, Leeds and Paisley in Scotland, geeing up support for their local hero and excitement for the series.
Credits
ECD, Helen Rhodes
Head of Planning, Mike Lean
Head of Production, James Wood
Creative Director, Lambros Charalambous
Creative Director, Stuart Gittings
Creative Director, Reuben Dangoor
Creative, Shannon Cripps
Creative, Beth Wood
Producer, Greg Marshall
Production Manager, Georgina Williams
Project Manager, Carly Mountford
Planner, Sam Pavey
Design, Veronica Law
Design, Giles Bartlett
Design, Johnny Ace
Design, Darren Wagstaff
Design, Geraint Williams
Audio, Kate Dinsdale
Pictures, Samantha Burnett
Marketing Manager, Jo Earthy
Marketing Executive, Scarlett Alexander
Marketing, Jahmel Coleman
Media Planning Lead, Marc Jones
Campaign Planner, Gemma Threlfall
Editor, Steve Partridge
Sound, Marcus Smith
Grade, Lee Wignall
Grade, Paul Callaghan
DOP, Simon Shergold
Design & Engineering, Simon Pitt
External Composer, Raf Riley
