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BBC: It's a UK Thing by BBC Creative

Client: BBC
Date: Oct 2020
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To celebrate the upcoming release of the second series of BBC Three’s The Rap Game UK on BBC iPlayer, BBC Creative have created a new campaign designed to provoke local and regional pride in the hometowns of each contestant.

The show, fronted by UK rap icons Krept & Konan and Radio 1Xtra’s DJ Target, pits the best unsigned MCs from across the UK against each other in the hunt for a coveted single record deal.

The launch trailer and Out-of-home (OOH) promotional campaign teased fans about what to expect from the six new MCs competing for the grand prize.

The posters will have the tag-line ‘It’s a UK thing’ emblazoned across them but amended to fit each contestant’s home-town, including Hackney, Ilford, Bexley, Birmingham, Leeds and Paisley in Scotland, geeing up support for their local hero and excitement for the series.


ECD, Helen Rhodes

Head of Planning, Mike Lean

Head of Production, James Wood

Creative Director, Lambros Charalambous

Creative Director, Stuart Gittings

Creative Director, Reuben Dangoor

Creative, Shannon Cripps

Creative, Beth Wood

Producer, Greg Marshall

Production Manager, Georgina Williams

Project Manager, Carly Mountford

Planner, Sam Pavey

Design, Veronica Law

Design, Giles Bartlett

Design, Johnny Ace

Design, Darren Wagstaff

Design, Geraint Williams

Audio, Kate Dinsdale

Pictures, Samantha Burnett

Marketing Manager, Jo Earthy

Marketing Executive, Scarlett Alexander

Marketing, Jahmel Coleman

Media Planning Lead, Marc Jones

Campaign Planner, Gemma Threlfall

Editor, Steve Partridge

Sound, Marcus Smith

Grade, Lee Wignall

Grade, Paul Callaghan

DOP, Simon Shergold

Design & Engineering, Simon Pitt

External Composer, Raf Riley

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