BBC Four: advert-body-1 by BBC Creative
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To promote its Friday night dedication to musical programming, BBC Four has stripped three iconic performances of all their melody to prove that ‘everything is better with music’.
BBC archive gigs from Iggy Pop, Lionel Richie and Tina Turner are turned into surreal, almost comical performances simply by using the vocals, backing melody and audience reaction.
The songs, usually identifiable as Lust for Live, My Destiny and Steamy Windows respectively, are distorted beyond recognition, with only bespoke sound effects added back in to capture the ambient sounds of the stage.
The three trails were created by BBC Creative in collaboration with YouTuber and master audio manipulator Mario Wienerroither. More performances will be revealed in the following weeks to promote BBC Four as the channel for music fans on Friday nights.
Credits
Creative: Vikki Stephenson
Creative Head: Susan Ayton
Executive Creative Heads: Aidan McClure/Laurent Simon
Sound Designer/Editor: Mario Wienerroither
Researchers: Edward Hobson/Farad Painchun
Marketing Executives: Himesh Dusara/Eleanor Sethi
