To broadcast the BBC's integral role as a public service broadcaster in this time of national crisis, BBC Creative has pulled together an evocative montage to say 'together we'll get through.'
While we might be keeping our distances from loved ones during lockdown, the spot shares the various ways the BBC is helping people create shared experiences.
A montage of real footage, captured over the course of recent weeks, is accompanied by the voice of Iris Elba reads, who reads Edgar Guests’ poem ‘Don’t Quit.’
The clips capture BBC news broadcasts, empty supermarket shelves, deserted streets and personal videos of the NHS frontline, inserted within footage of viral content, including the ‘clap for NHS carers,’ and Llandudno’s rogue goats.
The spot concludes by reiterating the title of the poem Elba reads, reminding viewers that despite all the hardship, “we must not quit” as “together, we’ll get through.”
Executive Creative Director: Helen Rhodes
Creative Directors: Lambros Charalambous & Becca Pottinger
Creatives: Matt Pam & Simon Hipwell
Head of Planning – Michael Lean
Head of Project Management – Diya Hofman
Agency Producer: Liz Dolan
Production Manager: Clare Donaldson
Production Co-Ord: Beth Morson
Researchers: Ed Hobson, Caleb King & Farard Painchun
Production Company -Somesuch
Exec Producer – Tash Tan
Director – Dan Emmerson
Producer – Tom Gardner
Editor – Tom Lindsay from Trim Editing
Colourist – Jason Wallis at ETC
Composer – Alex Baranowski
Sound Mix – Anony Moore & Mark Hills from Factory