Client: BBC
Date: Apr 2020
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To broadcast the BBC's integral role as a public service broadcaster in this time of national crisis, BBC Creative has pulled together an evocative montage to say 'together we'll get through.'

While we might be keeping our distances from loved ones during lockdown, the spot shares the various ways the BBC is helping people create shared experiences.

A montage of real footage, captured over the course of recent weeks, is accompanied by the voice of Iris Elba reads, who reads Edgar Guests’ poem ‘Don’t Quit.’

The clips capture BBC news broadcasts, empty supermarket shelves, deserted streets and personal videos of the NHS frontline, inserted within footage of viral content, including the ‘clap for NHS carers,’ and Llandudno’s rogue goats.

The spot concludes by reiterating the title of the poem Elba reads, reminding viewers that despite all the hardship, “we must not quit” as “together, we’ll get through.”

Credits

BBC Creative

Executive Creative Director: Helen Rhodes

Creative Directors: Lambros Charalambous & Becca Pottinger

Creatives: Matt Pam & Simon Hipwell

Head of Planning – Michael Lean

Head of Project Management – Diya Hofman

Agency Producer: Liz Dolan

Production Manager: Clare Donaldson

Production Co-Ord: Beth Morson

Researchers: Ed Hobson, Caleb King & Farard Painchun

Production Company -Somesuch

Exec Producer – Tash Tan

Director – Dan Emmerson

Producer – Tom Gardner

Editor – Tom Lindsay from Trim Editing

Colourist – Jason Wallis at ETC

Composer – Alex Baranowski

Sound Mix – Anony Moore & Mark Hills from Factory