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BBC: Backing British Creativity by BBC Creative

Client: BBC
Date: Jan 2021
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Set to the classic tack Be My Baby by the Ronettes, the BBC has seized the moment to showcase the range and breadth of content people can expect on iPlayer.

It uses the famous BBC acronym to capture classic shows, award-winning content and some favourite moments to reflect what the broadcaster means to people.

Peaky Blinders and Fleabag’s Hot Priest feature under the heading Bad Boy Charm, Sherlock and Doctor Who make an appearance alongside the banner of Barely Believable Cliffhangers and Sir David Attenborough features with Backing Better Conservation.

Last year’s huge BBC iPlayer hit Normal People gets a mention (Bringing Back Chains), Blimming Bent Coppers showcases Line of Duty’s Superintendent Ted Hastings and a Walford stalwart features for EastEnders under the moniker Beale’s Beard Crisis.

Others to feature include Strictly champion Bill Bailey, Captain Sir Tom Moore, the cast of Top Gear and Killing Eve’s Villanelle and Eve Polastri.

Kerris Bright, the BBC’s chief customer officer, said: “This is a showcase of the range and breadth of what our audiences love and what the BBC means people across the nations. Whether it’s drama, comedy, the latest news - classic moments, or fresh, new shows - whatever you are into, there is a BBC for all of us.

“The film reflects the diversity of our audience, our talent and our programming and the great value our audiences get from BBC.”