BBC: BBC Proms 2019 - A Summer of Unmissable Moments

Client: BBC
Date: Apr 2019
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Marking 150 years since the birth of its founder Sir Henry Wood, BBC Proms has launched its 2019 season that presents one of its most diverse programs to date.

With Wood's mission to bring "the best classical music to the widest possible audience" at the heart of its 2019 program, BBC Proms can boast an eclectic roster of musical talent that transverses Afropop to jazz, from hip-hop to pizzica.

Taking place between 19 July and 14 September, BBC Proms 2019 hopes to engage a younger audience with its mission that repositions itself away from the view it is a festival predominantly enjoyed by older generations.

Shaking up the classical programme with a wealth of contemporary genre and styles, BBC Proms 2019 offers a number of entry points for young people to get involved in classical music.

As part of the launch, it has produced a film that reflects this injection of young talent. It sees a group of kids linking up in London, classical instruments in hand.

In a burst of artistic energy, the group jam together fusing classical music with dance.