Alcohol-free craft drinks specialist Rocktails has unveiled the first lightly sparkling botanical blend in its range, 'The Citrus Spritz', with design from B&B studio. The agency created a characterful brand identity to reflect the quality of the drink, craft of the steam distillation process and character of the flavour.
B&B worked with a printmaker to design a bespoke back label for the bottle, viewed through the clear glass and showcasing the botanicals through the purity of the drink within. A diamond-shaped label on the front of the bottle and tasting notes nod to the sophistication of the spirits industry.
B&B’s concept for the Rocktails brand was born out of the creative idea of ‘exquisite combinations’, inspired by the brand’s fusion of art, nature and science, and as a result, a mermaid has been introduced as the brand’s icon. Holding botanicals aloft as a crest on each bottle, she is represented as a modern icon, kept simple and polished, and finished in metallic copper as a subtle link to the pots used in the Rocktails distillation process.