Agency: Battery
Client: Skyrocket
Date: Jul 2017
Your Vote
4/5
Overall Rating
0/5
Opps, please vote again
0 votes

Tech entertainment company Skyrocket has launched its Recoil multiplayer battlefield game with a creative campaign by the LA agency Battery. The campaign stars Michael Madsen as a noir-like superhero named Striker who imparts his battlefield wisdom and tactical skills to a new generation of Recoil fighters. Players engage in an entire new imaginative arena of play; one that transforms the real world into an immersive, GPS enabled battlefield.

This is the first Madsen-as-Striker spot in a series, which will roll out this year:

Skyrocket develops, manufactures and markets innovative and tech-driven consumer products with mass market distribution, including drones, robots, vehicles, toys-to-life, games, virtual reality, outdoor and novelty toys.

Credits

Client: Skyrocket Toys

CEO & Co-Founder: Nelo Lucich

CMO & Co-Founder: John Ardell

Creative Director & Co-Founder: Jon Proudfit

Senior Marketing Director: Craig Mitchell

Executive Producer: Cory Ledesma

Lead Producer – Gaming, Interactive & Consumer Products: Curtis Barnes

Agency: Battery

CEO/Co-Founder: Anson Sowby

CCO/Co-Founder: Phil Khosid

VP/Creative Director: Raymond Hwang

VP/Creative Director: Scott Brown

Brand Director: Maximilian Kislevtiz

Executive Producer: Kristine Ling

Producer: Mackenzie Busch

Production Company: Bob Industries

Director: Alan White

Director of Photography: Ken Seng

Line Producer: Brian Etting

Editorial/VFX: NO.6 Editorial & No.7 VFX

Managing Partner: Carr Schilling

Editor: Graham Turner

Assistant Editor: Connie Chuang

Producer: Michelle Dorsch

Flame Artist: Verdi Sevenhuysen

Color: The Mill

Colorists: Adam Scott

Executive Producer: Thatcher Peterson

Producer: Diane Velara

Music & Sound Design: Wolf at the Door

Partner/Creative Director: Alexander Kemp

Director/Producer: Thomas Leistenschneider

Audio: Formosa

Mix Engineer: John Bolen

Executive Producer: Lauren Cascio