The Drum Awards for Marketing - Extended Deadline

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Agency: Battery
Client: AECOM
Date: May 2017
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AECOM has released its first ever broadcast TV spot, created by the Hollywood agency Battery and directed by John Singleton, represented for commercials by @LArge. It's a short film about a young surfer from South LA who commutes by Metro Line to Santa Monica.

"Ever since I was a kid, I was fascinated by moving vehicles especially trains," said Singleton, explaining his interest in directing the spot. "I like the idea of sitting some place and watching the world move around, and for that moment you’re in another world. It would be an opportunity to tell a story about a person in motion with emotion."

The spot celebrates LA, the Metro Line and AECOM's transformational work on the area’s transportation infrastructure. The spot first aired on CNBC, timed to coincide with AECOM chief executive Michael Burke’s ringing of the Opening Bell at the New York Stock Exchange.

Credits

Client: AECOM

Chairman & CEO: Mike Burke

Chief Marketing & Communications Officer: Heather Rim

VP Global Brand Strategy: Tara McAdam Kassal

VP of Global External Communications: Brendan Ranson-Walsh

Director, Creative Video, Corporate Communications: Anthony Blanco

Agency: Battery

CEO/Co-Founder: Anson Sowby

CCO/Co-Founder: Phil Khosid

VP/Creative Director: Raymond Hwang

VP/Creative Director: Scott Brown

Creative Director: Joe Shands

Brand Director: Maximilian Kislevtiz

Executive Producer: Joanna Rhodes

Senior Producer: Kristine Ling

Producer: Mackenzie Busch

Business Affairs: Jeff Estow at Waving Cat Productions

Production Company: @Large Productions

Director: John Singleton

Executive Producer: Beth Aranda

Line Producer: Paul Alcus

Editorial: Metro Pictures Editorial

Editor: Paul Norling

Assistant Editor: Heather Bartholomae

Executive Producer: Mary Stasilli

Color: The Mill

Colorists: Adam Scott

Executive Producers: Thatcher Peterson

Producers: Diane Velara

Music/SFX: South Music

Audio: Margarita Mix Hollywood

Mix Engineer: Michael Greenberg

Executive Producer: Patrick Knight

Footage

Port Authority New York and New Jersey

Kennedy Space Center

Footage Courtesy of The Los Angeles County Metropolitan Transportation Authority (Metro)