AECOM: advert-body-1 by Battery
- Location:
AECOM has released its first ever broadcast TV spot, created by the Hollywood agency Battery and directed by John Singleton, represented for commercials by @LArge. It's a short film about a young surfer from South LA who commutes by Metro Line to Santa Monica.
"Ever since I was a kid, I was fascinated by moving vehicles especially trains," said Singleton, explaining his interest in directing the spot. "I like the idea of sitting some place and watching the world move around, and for that moment you’re in another world. It would be an opportunity to tell a story about a person in motion with emotion."
The spot celebrates LA, the Metro Line and AECOM's transformational work on the area’s transportation infrastructure. The spot first aired on CNBC, timed to coincide with AECOM chief executive Michael Burke’s ringing of the Opening Bell at the New York Stock Exchange.
Credits
Client: AECOM
Chairman & CEO: Mike Burke
Chief Marketing & Communications Officer: Heather Rim
VP Global Brand Strategy: Tara McAdam Kassal
VP of Global External Communications: Brendan Ranson-Walsh
Director, Creative Video, Corporate Communications: Anthony Blanco
Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Phil Khosid
VP/Creative Director: Raymond Hwang
VP/Creative Director: Scott Brown
Creative Director: Joe Shands
Brand Director: Maximilian Kislevtiz
Executive Producer: Joanna Rhodes
Senior Producer: Kristine Ling
Producer: Mackenzie Busch
Business Affairs: Jeff Estow at Waving Cat Productions
Production Company: @Large Productions
Director: John Singleton
Executive Producer: Beth Aranda
Line Producer: Paul Alcus
Editorial: Metro Pictures Editorial
Editor: Paul Norling
Assistant Editor: Heather Bartholomae
Executive Producer: Mary Stasilli
Color: The Mill
Colorists: Adam Scott
Executive Producers: Thatcher Peterson
Producers: Diane Velara
Music/SFX: South Music
Audio: Margarita Mix Hollywood
Mix Engineer: Michael Greenberg
Executive Producer: Patrick Knight
Footage
Port Authority New York and New Jersey
Kennedy Space Center
Footage Courtesy of The Los Angeles County Metropolitan Transportation Authority (Metro)