Supercell: Hammer Jam by Barton F. Graf

Client: Supercell
Date: May 2018
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This musically-fueled spot from Barton F. Graf for Supercell's game Clash of Clans sets out to promote a three week upgrading extravaganza with in-game events designed to help Clash of Clans players get their hammers jamming.

Titled 'Hammer Jam,' it's the latest campaign from the agency and brand, continuing to build the story of the Clash of Clans characters. Production company Psyop and sound company Butter Music also worked on the spot.


Agency Barton F Graf

Founder, Chief Creative Officer Gerry Graf

Creative Director Mark Bielik

Creative Director Ross Fletcher

Copywriter Chris Sheldon

Art Director Van Gould

Designer Elena Woznik

Head of Integrated Production David


Producer Theresa Reyes

Associate Producer Andra Gould

Head of Business Affairs Jennifer Pannent

Chief Executive Officer Barney Robinson

Group Account Director Kate Faux

Account Director Mike Andreozzi

Account Supervisor Julia Davis

Project Manager Nicole Formisano

Chief Strategy Officer Laura Janness

Strategist Quinn Morrissey

Director Trevor Conrad

Managing Director Neysa


Executive Producer Amanda Miller

Head of Production Drew Bourneuf

Producer Nick Read, Nathan Lueptow, Scott Thomas

Assistant Producer Jacob Markson, Jonathan Howard

Storyboards Ben Chan, Tristyn Pease

Designer Samrath Kaur, Paul Kim, Edmund Liang

Lead Technical Director Jane Byrne

2D Lead Austin Brown

VFX Ryan Hurd, Mathew


Previz Artist Liu Holiday, Garrett Oneal, Alan Yang

Modeler Bryan Eck, Elias Glasch, Chris Nolan, Federico Rivia, Alan Yang

Texture Artist Michael Johnson, Alan Yang

Rigger Zed Bennett, Nelio Naut, Josh Sobel

Technical Animation Nelio Naut, Josh Sobel, Lukas Wadya

Lighter Jane Byrne, Michael Johnson, Ryan Kirkwood, Nitesh Nagda

Animation Director Jean-Dominique Fievet

3D Animators Ares Deveaux, Bryce Erickson, Will Kistler, Melik Malkasian, Garrett Oneal, Yung Pham, Jean-Leny Sole, Tommy Taylor, Alan Yang

Matte Painter Reuben Corona

Compositor Austin Brown, Lane Jolly, Ryan Raith, Danny Song

Flame Artist Kim Stevenson

Editor Catherine Gionfriddo, Rob Cavedo

Music Company Butter

Composer / Creative Director Andrew Sherman

Executive Producer Ian Jefferys

Producer Kristin Kuraishi

Audio Finishing

Mix Engineer Evan Mangiamele

Executive Producer Sasha Awn

Sound Designer Brian Emrich

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Men, We Are With You by BBH

Added 17 May 2019
Agency: BBH
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