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Snyder's of Hanover: Pretzels, Baby by Barton F. Graf

Date: Apr 2016
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Last year, Barton F. Graf won creative duties for Snyder's. The agency has rolled out its first work for the brand, which includes both TV and digital elements. The aim of the campaign is to "reclaim pretzels' rightful position in the front of the pantry by reminding families what's great about classic Snyder's of Hanover pretzels." On April 26, 'National Pretzel Day,' Snyder's of Hanover will take over eight Major League Baseball games across the country with on-site sampling and fly-over activations.


Chief Creative Officer: Gerry Graf

Chief Executive Officer: Barney Robinson

Chief Strategy Officer: Laura Janness

Executive Creative Director: Ian Reichenthal

Art Director: Ross Fletcher

Copywriter: Mark Bielik

Head of Design: Roger Bova

Head of Production: Josh Morse

Producer: Erica Kahr

Group Account Director: Elisa Silva

Account Supervisor: Kate Callander

Head of Business Affairs: Jennifer Pannent

Production: Dummy Films

Director: Harold Einstein

EP: Eric Liney

DP: Jonathan Freeman

Production Designer: Patrick Lumb

Editorial: Arcade Edit

Editor: Dave Anderson

Assistant Editor: Laurel Smoliar

Executive Producer: SiIa Soyer

Music: Butter Music & Sound

Music CCO: Andrew Sherman

Music EP: Ian Jeffreys

Music Producer: Ryan Faucett

Telecine: Company 3

Colorist: Tim Masick