Snyder's of Hanover: advert-top-1 by Barton F. Graf
- Location:
Last year, Barton F. Graf won creative duties for Snyder's. The agency has rolled out its first work for the brand, which includes both TV and digital elements. The aim of the campaign is to "reclaim pretzels' rightful position in the front of the pantry by reminding families what's great about classic Snyder's of Hanover pretzels." On April 26, 'National Pretzel Day,' Snyder's of Hanover will take over eight Major League Baseball games across the country with on-site sampling and fly-over activations.
Credits
Chief Creative Officer: Gerry Graf
Chief Executive Officer: Barney Robinson
Chief Strategy Officer: Laura Janness
Executive Creative Director: Ian Reichenthal
Art Director: Ross Fletcher
Copywriter: Mark Bielik
Head of Design: Roger Bova
Head of Production: Josh Morse
Producer: Erica Kahr
Group Account Director: Elisa Silva
Account Supervisor: Kate Callander
Head of Business Affairs: Jennifer Pannent
Production: Dummy Films
Director: Harold Einstein
EP: Eric Liney
DP: Jonathan Freeman
Production Designer: Patrick Lumb
Editorial: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Laurel Smoliar
Executive Producer: SiIa Soyer
Music: Butter Music & Sound
Music CCO: Andrew Sherman
Music EP: Ian Jeffreys
Music Producer: Ryan Faucett
Telecine: Company 3
Colorist: Tim Masick