Emerald Nuts: Yes Good by Barton F. Graf

Date: Sep 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
5 votes

When an online Amazon customer reviewed the Emerald Nuts product, he or she simply wrote, "Yes Good."

That review became the campaign catalyst for the brand and its agency, Barton F. Graf. They used the two simple words to describe their product, putting the phrase on collateral, in a video promo, designing a full Yes Good website, and even making swag like hats, tote bags and mugs.

The brand is even searching for whomever originally wrote those magical two words.

Credits

Agency: Barton F. Graf

Client: Emerald Nuts

Whistle by Ogilvy

Added 25 September 2018
Agency: Ogilvy
Overall Rating
0/5Vote

Move Your Lee by McCann

Added 25 September 2018
Agency: McCann
Overall Rating
0/5Vote

Bacardi: The Zombie by BBDO

Added 24 September 2018
Agency: BBDO
Overall Rating
5/5Vote
Overall Rating
1/5Vote