When an online Amazon customer reviewed the Emerald Nuts product, he or she simply wrote, "Yes Good."
That review became the campaign catalyst for the brand and its agency, Barton F. Graf. They used the two simple words to describe their product, putting the phrase on collateral, in a video promo, designing a full Yes Good website, and even making swag like hats, tote bags and mugs.
The brand is even searching for whomever originally wrote those magical two words.
Agency: Barton F. Graf
Client: Emerald Nuts