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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Brinks Home Security: Brinks Home Security | Be Sure Sure by Barton F. Graf

Date: Aug 2018
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Brinks Home Security has released its first spot from agency partner Barton F Graf, a dry, pale, but comically casual commercial called “Be Sure Sure.”

The spot takes viewers through the droning of ambivalent homeowners shows, from a woman next to her retriever who she “was sure was a good guard dog”, to a cosplayers who stands at a bus stop “sure that cloaks will come back in season”.

As the spot flips through the scenarios, which includes a spoofy cartoon criminal reveal reminiscent to Scooby-Doo, the viewer doesn’t realize that these are all thematically tied to a home security brand until met by an office employee, dryly sipping coffee and staring at a video on his phone.

“I’m sure that I locked the door,” he stares blankly as a burglar scouts his living room interior, then breathing a sigh of relief when the police cars arrive.

The spot will appear as 60 and 30-second spots, with 6 and 15-second cut-downs for social. Barton F Graf also assisted the home security brand with strategic and creative efforts, development of brand positioning for the new campaign, designing the new visual identity system, and the customer experience.


CREDITS “Be Sure Sure”

Client: Brinks Home Security

Agency: Barton F. Graf

Chief Creative Officer: Gerry Graf

Chief Executive Officer: Caroline Winterton

Chief Operating Officer: Sara Kastner

Executive Creative Director: Jeff Benjamin

Creative Directors: Steve McElligott and Jerome Marucci

Art Director/Copywriter: Jesse Brown

Art Director/Copywriter: Sara Carr

Copywriter: Jake Tannery, Owen Weeks

Designers: Elena Woznick, Corey Thomas and Dan Kane

Strategy Director: Amanda Perring

Account Director: Kate Callander

Account Supervisor: Nicole Daniel

Strategist: Quinn Morrissey

Project Manager: Nicole Formisano

Head of Integrated Production: David Cardinali

Producer: Ruganzu Howard

Head of Business Affairs: Jennifer Pannent

“Be Sure Sure” Video Production Credits

Production Company: Epoch Films

Director: Matthew Swanson

EP: Melissa Culligan

Producer: Andrew Graham

Editorial & Post House: Friendshop!

EP: Melissa Mapes

Producer: Adam Roe

Editor: Alex Pirrone

Assistant Editor: Steve Nelson

Audio: Wave Studios NYC

Executive Producer: Vicky Ferraro

Sound Designer/Mixer: Chris Afzal

Colorist: Tim Masick, Company 3