Brinks Home Security has released its first spot from agency partner Barton F Graf, a dry, pale, but comically casual commercial called “Be Sure Sure.”
The spot takes viewers through the droning of ambivalent homeowners shows, from a woman next to her retriever who she “was sure was a good guard dog”, to a cosplayers who stands at a bus stop “sure that cloaks will come back in season”.
As the spot flips through the scenarios, which includes a spoofy cartoon criminal reveal reminiscent to Scooby-Doo, the viewer doesn’t realize that these are all thematically tied to a home security brand until met by an office employee, dryly sipping coffee and staring at a video on his phone.
“I’m sure that I locked the door,” he stares blankly as a burglar scouts his living room interior, then breathing a sigh of relief when the police cars arrive.
The spot will appear as 60 and 30-second spots, with 6 and 15-second cut-downs for social. Barton F Graf also assisted the home security brand with strategic and creative efforts, development of brand positioning for the new campaign, designing the new visual identity system, and the customer experience.
CREDITS “Be Sure Sure”
Client: Brinks Home Security
Agency: Barton F. Graf
Chief Creative Officer: Gerry Graf
Chief Executive Officer: Caroline Winterton
Chief Operating Officer: Sara Kastner
Executive Creative Director: Jeff Benjamin
Creative Directors: Steve McElligott and Jerome Marucci
Art Director/Copywriter: Jesse Brown
Art Director/Copywriter: Sara Carr
Copywriter: Jake Tannery, Owen Weeks
Designers: Elena Woznick, Corey Thomas and Dan Kane
Strategy Director: Amanda Perring
Account Director: Kate Callander
Account Supervisor: Nicole Daniel
Strategist: Quinn Morrissey
Project Manager: Nicole Formisano
Head of Integrated Production: David Cardinali
Producer: Ruganzu Howard
Head of Business Affairs: Jennifer Pannent
“Be Sure Sure” Video Production Credits
Production Company: Epoch Films
Director: Matthew Swanson
EP: Melissa Culligan
Producer: Andrew Graham
Editorial & Post House: Friendshop!
EP: Melissa Mapes
Producer: Adam Roe
Editor: Alex Pirrone
Assistant Editor: Steve Nelson
Audio: Wave Studios NYC
Executive Producer: Vicky Ferraro
Sound Designer/Mixer: Chris Afzal
Colorist: Tim Masick, Company 3