Brinks Home Security: advert-body-1 by Barton F. Graf

Brinks Home Security has released its first spot from agency partner Barton F Graf, a dry, pale, but comically casual commercial called “Be Sure Sure.”

The spot takes viewers through the droning of ambivalent homeowners shows, from a woman next to her retriever who she “was sure was a good guard dog”, to a cosplayers who stands at a bus stop “sure that cloaks will come back in season”.

As the spot flips through the scenarios, which includes a spoofy cartoon criminal reveal reminiscent to Scooby-Doo, the viewer doesn’t realize that these are all thematically tied to a home security brand until met by an office employee, dryly sipping coffee and staring at a video on his phone.

“I’m sure that I locked the door,” he stares blankly as a burglar scouts his living room interior, then breathing a sigh of relief when the police cars arrive.

The spot will appear as 60 and 30-second spots, with 6 and 15-second cut-downs for social. Barton F Graf also assisted the home security brand with strategic and creative efforts, development of brand positioning for the new campaign, designing the new visual identity system, and the customer experience.