Bai: Horse Whisperer by Barton F. Graf
- Location:
In Bai's Super Bowl 50 ad, a loud-mouthed bro tells viewers that "some people think it don't make sense" that he is a horse whisperer. The ad promotes Bai's five-calorie, antioxidant-full drinks that "taste amazing," with the tagline "None of this makes sense."
Credits
Chief Creative Officer/Founder: Gerry Graf
CEO: Barney Robinson
Chief Strategy Officer: Laura Janness
Executive Creative Director: Ian Reichenthal
Creative Director: Nick Kaplan
Creative Director: Amanda Clelland
Copywriter: Richard Langhorne
Art Director: Zack Madrigal
Head of Production: Josh Morse
Account Director: Jennifer Richardi
Business Affairs Director: Jennifer Pannent
Head of Project Management: Sara Kastner
Production Company: Arts and Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Executive Producer: Mal Ward
Line Producer: Zoe Odlum
Editor: Dave Anderson
Asst: Chris Angel
Producer: Fanny Cruz
EP/Partner: Sila Soyer
VFX: Method
Executive Producer: Angela Lupo
Producer: Brad Wood
Mix: Heard City
Managing Director: Gloria Pitagorsky
Audio Engineer: Evan Mangiamele
