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Bai: Horse Whisperer by Barton F. Graf

Client: Bai
Date: Feb 2016
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In Bai's Super Bowl 50 ad, a loud-mouthed bro tells viewers that "some people think it don't make sense" that he is a horse whisperer. The ad promotes Bai's five-calorie, antioxidant-full drinks that "taste amazing," with the tagline "None of this makes sense."


Chief Creative Officer/Founder: Gerry Graf

CEO: Barney Robinson

Chief Strategy Officer: Laura Janness

Executive Creative Director: Ian Reichenthal

Creative Director: Nick Kaplan

Creative Director: Amanda Clelland

Copywriter: Richard Langhorne

Art Director: Zack Madrigal

Head of Production: Josh Morse

Account Director: Jennifer Richardi

Business Affairs Director: Jennifer Pannent

Head of Project Management: Sara Kastner

Production Company: Arts and Sciences

Director: Matt Aselton

Executive Producer: Marc Marrie

Executive Producer: Mal Ward

Line Producer: Zoe Odlum

Editor: Dave Anderson

Asst: Chris Angel

Producer: Fanny Cruz

EP/Partner: Sila Soyer

VFX: Method

Executive Producer: Angela Lupo

Producer: Brad Wood

Mix: Heard City

Managing Director: Gloria Pitagorsky

Audio Engineer: Evan Mangiamele

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