Agency: barrettSF
Client: WWE
Date: Sep 2017
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Now in its fourth year with 2K, creative agency barrettSF continues bringing a new level of intrigue to its ad campaign, “Be Like No One,” for the WWE® 2K18 video game franchise.

A 90-second spot, “Anthem,” breaks on WWE Raw – live on USA Network tonight – to promote WWE 2K18, which is available for pre-order before its worldwide release on October 17.

“Be next. Be N-X-T. Be different. Be weird.” These are the opening words of a voiceover by none other than global entertainment icon Snoop Dogg – a member of the WWE Hall of Fame Class of 2016 – as images of popular WWE and NXT® Superstars display what it is that makes them like no one else – including everything from their unique styles to signature catchphrases or gargantuan size.

Credits

Agency: barrettSF

ECD: Jamie Barrett

Associate Partner/Creative Director: Todd Eisner

Associate Creative Director: Brad Kayal

Senior Art Director: Jen Hart

Associate Partner/Head of Production: Conor Duignan

Managing Director: Patrick Kelly

Account Director: Molly Friedman

Account Manager: Emily Brody

Production Company: Smuggler

Director: Björn Rühmann

Executive Producers: Patrick Milling Smith, Brian Carmody

Executive Producer: Allison Kunzman

Chief Operating Officer: Andrew Colon

Line Producer: Alexandra Lisee

Director of Photography: Lasse Frank

Production Designer: Jason Kisvarday

Editorial: Exile

Editor: Grant Surmi

Head of Production: Jennifer Locke

Senior Producer: Remy Foxx

VFX / Finish: A52

VFX Supervisor: Jesse Monsour

CG Supervisor: Andy Wilkoff

2D VFX Artist(s): Steve Wolff, Mike Plescia

Animator: Peter Murphy, Andrew Soria

Colorist: Paul Yacono

Producer: Drew Rissman, Jenny Bright

Executive Producer: Patrick Nugent & Kim Christensen

Managing Directors: Linda Carlson & Jennifer Sofio Hall

Music: Squeak E Clean

Squeak E Clean Productions

Composer : Justin Hori

Executive Producer : Amy Crilly

Audio Mix: Swell

Engineer: Elad Marish