Toto USA: Water for Your Whatever by barrettSF
- Location:
Toto USA, the Americas division of the Toto Global Group and one of the world’s largest plumbing manufacturers, has teamed up with advertising agency BarrettSF to create a new video for its Washlet, a high-tech bidet seat. Aimed to change America’s approach to bathroom hygiene, its message is simple: use water to clean your backside.
To show how the Washlet works, the video follows a man toting a seemingly endless hose. He makes his way through several scenes, spraying water to clean everything in his path – from a dumper to a tray full of buns, a backdoor, a brownie box, an undercarriage and a poster featuring the planet Uranus.
The video was directed by Cameron Harris of Gravy Films. As a native New Zealander, where toilets are rumored to flush backwards, he brought a global perspective to the project.
Credits
Client: TOTO USA
President Operations/E-Commerce: Bill Strang
Senior Director, Washlet Division: Yasuhiro Zaima
Director of Marketing: Emilee Chappell
Assistant Manager: Amy Rubinger
Assistant Coordinator: Astrid Vazquez
Agency: barrettSF
Founder/Executive Creative Director: Jamie Barrett
Creative Director: Aryan Aminzadeh
Associate Creative Director: Brad Kayal
Copywriter: Jeff Tune
Art Director: Jessica Sugerman
Founder/Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Emily Brody
Head of Broadcast Production: Conor Duignan
Broadcast Producer: Charlotte Dugoni
Production Company: Gravy
Director: Cameron Harris
Owner/Executive Producer: Brent Stoller
Staff Production Coordinator: Alice Bearn
Line Producer: Sloane Skala
Editorial: Cut + Run
Executive Producer: Deanne Mehling
Producer: Jared Thomas
Editor: Pete Koob
Assistant Editor: Chris Kasper
Sound & Mix: One Union
Sound Engineer: Eben Carr
Producer: Lauren Mask
Music: New Math
Creative Director/Partner: Raymond Loewy
Head of Production: Elizabeth Munoz
Composers: Joey Spallina, Raymond Loewy, David Wittman and Kala Sherman
Color: MFD
Managing Director & Partner: Matt Notaro
Producer: Nick Castillo
Colorist: Chris Martin
