The Drum Awards for Marketing - Entry Deadline

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Agency: barrettSF
Client: Toto USA
Date: Oct 2017
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Toto USA, the Americas division of the Toto Global Group and one of the world’s largest plumbing manufacturers, has teamed up with advertising agency BarrettSF to create a new video for its Washlet, a high-tech bidet seat. Aimed to change America’s approach to bathroom hygiene, its message is simple: use water to clean your backside.

To show how the Washlet works, the video follows a man toting a seemingly endless hose. He makes his way through several scenes, spraying water to clean everything in his path – from a dumper to a tray full of buns, a backdoor, a brownie box, an undercarriage and a poster featuring the planet Uranus.

The video was directed by Cameron Harris of Gravy Films. As a native New Zealander, where toilets are rumored to flush backwards, he brought a global perspective to the project.


Client: TOTO USA

President Operations/E-Commerce: Bill Strang

Senior Director, Washlet Division: Yasuhiro Zaima

Director of Marketing: Emilee Chappell

Assistant Manager: Amy Rubinger

Assistant Coordinator: Astrid Vazquez

Agency: barrettSF

Founder/Executive Creative Director: Jamie Barrett

Creative Director: Aryan Aminzadeh

Associate Creative Director: Brad Kayal

Copywriter: Jeff Tune

Art Director: Jessica Sugerman

Founder/Managing Director: Patrick Kelly

Account Director: Molly Friedman

Account Supervisor: Emily Brody

Head of Broadcast Production: Conor Duignan

Broadcast Producer: Charlotte Dugoni

Production Company: Gravy

Director: Cameron Harris

Owner/Executive Producer: Brent Stoller

Staff Production Coordinator: Alice Bearn

Line Producer: Sloane Skala

Editorial: Cut + Run

Executive Producer: Deanne Mehling

Producer: Jared Thomas

Editor: Pete Koob

Assistant Editor: Chris Kasper

Sound & Mix: One Union

Sound Engineer: Eben Carr

Producer: Lauren Mask

Music: New Math

Creative Director/Partner: Raymond Loewy

Head of Production: Elizabeth Munoz

Composers: Joey Spallina, Raymond Loewy, David Wittman and Kala Sherman

Color: MFD

Managing Director & Partner: Matt Notaro

Producer: Nick Castillo

Colorist: Chris Martin