Sutter Health: A Thousand Things by barrettSF
- Location:
Advertising agency BarrettSF has created a fall multimedia marketing campaign for Northern California healthcare provider Sutter Health, which reinforces its understanding of what people have been going through during the pandemic.
The effort highlights different emotions faced by all, ranging from joy and adaptation to the more serious nature of mental health.
This new work kicks off 19 September and supports Sutter’s brand platform expressed by the “It’s a thousand things, big and small” tagline, and will run through the end of October. Media includes broadcast TV, digital and terrestrial radio, out-of-home (OOH), paid social and digital video.
Credits
Client: Sutter Health
Vice President, Marketing: Jim Macksood
Head of Integrated Marketing: Alfred Wang
Director of Brand Marketing: Sapna Parekh
Senior Brand Manager: Theresa Massie
Agency: barrettSF
ECD: Jamie Barrett
Creative Director: Aryan Aminzadeh
Creative Director: Brad Kayal
Copywriter: Christian Zerbel
Art Director: Caylee Riding
Head of Production: Conor Duignan
Broadcast Producer: Marianne Lawlor
Group Account Director: Robert Woods
Account Supervisor: Lyndsey Dorian
Assistant Account Manager: Ali Nimmo
Production Company: Haven Media
Director: Cole Webley
Producer: Chris Cho
Editorial: Cabin
Editor: Isaac Chen
Senior Producer: Michelle Dorsch
Post FX: Shape + Light
Creative Director: Rob Trent
Executive Producer: Cara Lehr
Audio Mix & Sound Design: M Squared
Sound Engineer: Mark Pitchford
Color: Ntropic
Colorist: Ayumi Ashley
Music:
Mask - Mophonics
Elbow - New Math
OOH
Print Producer: Britt Gardner
