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Sutter Health: A Thousand Things by barrettSF

Agency: barrettSF
Date: Sep 2020
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Advertising agency BarrettSF has created a fall multimedia marketing campaign for Northern California healthcare provider Sutter Health, which reinforces its understanding of what people have been going through during the pandemic.

The effort highlights different emotions faced by all, ranging from joy and adaptation to the more serious nature of mental health.

This new work kicks off 19 September and supports Sutter’s brand platform expressed by the “It’s a thousand things, big and small” tagline, and will run through the end of October. Media includes broadcast TV, digital and terrestrial radio, out-of-home (OOH), paid social and digital video.


Client: Sutter Health

Vice President, Marketing: Jim Macksood

Head of Integrated Marketing: Alfred Wang

Director of Brand Marketing: Sapna Parekh

Senior Brand Manager: Theresa Massie

Agency: barrettSF

ECD: Jamie Barrett

Creative Director: Aryan Aminzadeh

Creative Director: Brad Kayal

Copywriter: Christian Zerbel

Art Director: Caylee Riding

Head of Production: Conor Duignan

Broadcast Producer: Marianne Lawlor

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Assistant Account Manager: Ali Nimmo

Production Company: Haven Media

Director: Cole Webley

Producer: Chris Cho

Editorial: Cabin

Editor: Isaac Chen

Senior Producer: Michelle Dorsch

Post FX: Shape + Light

Creative Director: Rob Trent

Executive Producer: Cara Lehr

Audio Mix & Sound Design: M Squared

Sound Engineer: Mark Pitchford

Color: Ntropic

Colorist: Ayumi Ashley


Mask - Mophonics

Elbow - New Math


Print Producer:Britt Gardner