Agency: barrettSF
Date: Nov 2017
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A boy playing trumpet to a field full of llamas might seem an odd way to celebrate the holidays, but in the hands of agency BarrettSF, in its latest work for Cost Plus World Market, the concept becomes a touching way for a family to connect.

The three-minute digital short film, titled ‘The Performance,’ tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance, with his mother having put a llama ornament from Cost Plus in his trumpet case before his big moment.

As a tie-in to the young boy’s trumpet playing in the video, World Market has partnered with VH1’s Save the Music Foundation to create an exclusive, limited-edition reusable shopping tote. Proceeds from the sale of each bag will help the Foundation restore music education programs in schools.


Agency: barrettSF

Executive Creative Director: Jamie Barrett

Creative Director: Todd Eisner

Sr. Copywriter: Phil Fattore

Art Director: Mike Muench

Executive Producer: Conor Duignan

Managing Director: Patrick Kelly

Director of Brand Strategy: Jillian Davis

Brand Strategist: Kevin Albrecht

Account Director: Molly Warner

Account Supervisor: Lyndsey Sotwick

Cost Plus World Market

Chief Marketing Officer: Adrian Stevens

Sr. Creative Director: Colleen Cavanaugh

Director of Media: Kimberly Gonzales

Cost Plus World Market Stylist: Caitlin Blaze Morgenrath

Production Company: Sanctuary

Director: Cole Webley

Executive Producers: Preston Lee

Line Producer: Chris Cho

Director of Photography: Khalid Mohtaseb

Production Designer: Jennifer Dehghan

Editorial: Cabin

Editor: Isaac Chen

Managing Partner: Carr Schilling

Senior Producer: Michelle Dorsch

VFX / Finish: MPC

VFX Supervisor: Andrea Arevalo

Colorist: Ricky Gausis

Producer: Christian Downes

Executive Producer: Meghan Lang

Music: Future Perfect

Composer: John Connolly

Executive Producer : Maxwell Gosling

Audio Mix: LIME

Engineer: Eben Carr