Cost Plus World Market: The Performance by barrettSF

A boy playing trumpet to a field full of llamas might seem an odd way to celebrate the holidays, but in the hands of agency BarrettSF, in its latest work for Cost Plus World Market, the concept becomes a touching way for a family to connect.

The three-minute digital short film, titled ‘The Performance,’ tells the story of a young boy who ventures outside to nervously prepare for his holiday trumpet recital. After practicing alone for a short time, the boy soon finds himself performing to an unexpected audience: a herd of llamas from the hills behind his family’s home. Day after day the boy goes outside to practice, each time improving and gaining more and more support from his new llama friends, until he finally takes the stage for his big holiday performance, with his mother having put a llama ornament from Cost Plus in his trumpet case before his big moment.

As a tie-in to the young boy’s trumpet playing in the video, World Market has partnered with VH1’s Save the Music Foundation to create an exclusive, limited-edition reusable shopping tote. Proceeds from the sale of each bag will help the Foundation restore music education programs in schools.