Agency: barrettSF
Date: Oct 2017
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BarrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.

In a series of four 30-second videos, this crew of tree-bound friends encounters an array of English shortbread, ginger snaps and fancy Italian cakes, and discusses everything from a desire to visit Tulsa to the meaning of life. Some ads will run in 15-second versions.

Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.


Client: Cost Plus World Market

Chief Marketing Officer: Adrian Stevens

Sr. Creative Director: Colleen Cavanaugh

Director of Media: Kimberly Gonzales

Cost Plus World Market Stylist: Kristine Nelson

Style Assistant: Lindsay Upson

Agency: barrettSF

Executive Creative Director: Jamie Barrett

Creative Director: Todd Eisner

Senior Copywriter: Phil Fattore

Art Director: Mike Muench

Head of Broadcast Production: Conor Duignan

Associate Broadcast Producer: Charlotte Dugoni

Managing Director: Patrick Kelly

Account Director: Molly Warner

Account Supervisor: Lyndsey Sotwick

Production Company: Where The Buffalo Roam

Director: Brian Perkins

CEOs/Executive Producers: Tim Pries & PJ Koll

Head of Production: Christine Whitney

Line Producer: Jon Derovan

Editorial: Where The Buffalo Roam

Editor: Russel Fong

Flame Artist: Jess Gibson

Post Producer: Taraneh Golozar

Post Coordinator: Phil Tang

Mix/Recording Studios: MFD

Sound Engineers: Joel Raabe

Color: MFD

Colorist: Chris Martin

Producer: Nick Castillo