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Square Enix: Cute Raider by Barkley

Agency: Barkley
Date: Aug 2018
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The final game of Lara Croft’s origin story is going to be intense—really intense. To give fans some light moments, game developer Square Enix and its agency Barkley offers an alternative: Cute Raider. The newest Tomb Raider trailer takes fans from eww to aww with a scene-by-scene reenactment of the original trailer, but with all the roles played by dogs and cats.

Shadow of the Tomb Raider arrives September 14th, and is the biggest release in the history of the franchise. Previously released trailers feature Lara mastering a deadly jungle, overcoming terrifying tombs, and persevering through her darkest hour. Just to watch the trailer, you have to click past a “This video may be inappropriate for some users” warning.

The new video painstakingly recreates the original trailer but with an australian shepherd Lara Croft who battles yarn chasing jungle combatants and dashes off to save a puppy from a hairless feline version of the evil High Priest, who wants to...groom it. While the villains are distracted by laser pointers, the High Priest is dispatched by a cat’s greatest enemy: the vacuum cleaner.


Sr. Director Americas Marketing, Western Studios - Morten Haugaard

Associate Director of Product Marketing, Square Enix - Jon Grant,

Product Marketing Manager, AJ LaSaracina

Marketing Coordinator, Product Marketing, Square Enix - Ray Velez

Director of Creative Services, Square Enix - Michael Bannon

Global Brand Director, Crystal Dynamics - Rich Briggs

Brand Manager, Crystal Dynamics - Chris Johnston

Associate Brand Manager, Crystal Dynamics - Katie Swindlehurst


Chief Idea Officer -Tim Galles

EVP Executive Creative Director - Katy Hornaday

Creative Director - Doug Hentges

Creative Director - Chris Cima

Associate Creative Director - Jordan Breindel

Associate Creative Director - Jeremy Gilberto

Director of Integrated Production - Melany Esfeld

Senior Producer - JP McIntosh

Producer - Shawn Wallace

VP,Engagement - Joe Cox

VP, Brand Leadership - Tyler Cook

Senior Strategist - Molly Griffin

Strategist - Patrick Cooper

Content Manager - Brandon Painter

Project Manager - Lisa Nicolay

Production company - JOJX

Directors - Rocky Morton, Jackson Morton

Executive Producer - Joe Care

Producer - Cliff Schumacher

Post-production company - Cosmo Street

Editor- Zack Winick

Executive Producer - Yvette Cobarrubias-Sears

Head of Production - Marie Mangahas

Producer - Chelsea Spensley

Assistant Editor - Jason Overbeck

Flame Artist - Shinya Sato

Music/Sound Design - Beacon Street

Sound Designer/Mixer - Amber Tisue

Mix assistant - Aaron Cornacchio

SD/Mix Producer - Kate Vadnais

Color - Apache Digital

Colorist - Quinn Alvarez

Color Assistants - Rigoberto Madrigal, Luis Amaya

Producer - Caitlin Forrest

Executive Producer - LaRue Anderson

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Added 27 October 2020
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