Square Enix: advert-body-2 by Barkley
- Location:
The final game of Lara Croft’s origin story is going to be intense—really intense. To give fans some light moments, game developer Square Enix and its agency Barkley offers an alternative: Cute Raider. The newest Tomb Raider trailer takes fans from eww to aww with a scene-by-scene reenactment of the original trailer, but with all the roles played by dogs and cats.
Shadow of the Tomb Raider arrives September 14th, and is the biggest release in the history of the franchise. Previously released trailers feature Lara mastering a deadly jungle, overcoming terrifying tombs, and persevering through her darkest hour. Just to watch the trailer, you have to click past a “This video may be inappropriate for some users” warning.
The new video painstakingly recreates the original trailer but with an australian shepherd Lara Croft who battles yarn chasing jungle combatants and dashes off to save a puppy from a hairless feline version of the evil High Priest, who wants to...groom it. While the villains are distracted by laser pointers, the High Priest is dispatched by a cat’s greatest enemy: the vacuum cleaner.
Credits
Sr. Director Americas Marketing, Western Studios - Morten Haugaard
Associate Director of Product Marketing, Square Enix - Jon Grant,
Product Marketing Manager, AJ LaSaracina
Marketing Coordinator, Product Marketing, Square Enix - Ray Velez
Director of Creative Services, Square Enix - Michael Bannon
Global Brand Director, Crystal Dynamics - Rich Briggs
Brand Manager, Crystal Dynamics - Chris Johnston
Associate Brand Manager, Crystal Dynamics - Katie Swindlehurst
Barkley
Chief Idea Officer -Tim Galles
EVP Executive Creative Director - Katy Hornaday
Creative Director - Doug Hentges
Creative Director - Chris Cima
Associate Creative Director - Jordan Breindel
Associate Creative Director - Jeremy Gilberto
Director of Integrated Production - Melany Esfeld
Senior Producer - JP McIntosh
Producer - Shawn Wallace
VP,Engagement - Joe Cox
VP, Brand Leadership - Tyler Cook
Senior Strategist - Molly Griffin
Strategist - Patrick Cooper
Content Manager - Brandon Painter
Project Manager - Lisa Nicolay
Production company - JOJX
Directors - Rocky Morton, Jackson Morton
Executive Producer - Joe Care
Producer - Cliff Schumacher
Post-production company - Cosmo Street
Editor- Zack Winick
Executive Producer - Yvette Cobarrubias-Sears
Head of Production - Marie Mangahas
Producer - Chelsea Spensley
Assistant Editor - Jason Overbeck
Flame Artist - Shinya Sato
Music/Sound Design - Beacon Street
Sound Designer/Mixer - Amber Tisue
Mix assistant - Aaron Cornacchio
SD/Mix Producer - Kate Vadnais
Color - Apache Digital
Colorist - Quinn Alvarez
Color Assistants - Rigoberto Madrigal, Luis Amaya
Producer - Caitlin Forrest
Executive Producer - LaRue Anderson