Russell Athletic: FreshForce Performance Underwear by Barkley
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Minor League Baseball mascots have the hottest job in sports. All summer long they dance, sweat, and chafe in their synthetic fur. These mascots suffer from Major League underwear funk. That’s the subject of a new documentary-style campaign from Russell and its agency Barkley.
In a partnership with Minor League Baseball, Russell became the unofficial underwear mascot of mascots who hail from the hottest cities in America, offering them its odor-fighting FreshForce Performance Underwear
The brand will release three documentaries featuring Chico the Chihuahua from El Paso, Cosmo from the Las Vegas 51s, and Orbit from the Albuquerque Isotopes. The first piece directed by British documentary filmmaker Andrew Lang, brings the story of Chico to life.
The brand is also sending fifty other mascots in the form of “Mascot Relief Kits.” Adorned in fur that matches the undercarriages of the receiving mascot, the kits come with a pair of FreshForce underwear, a thermometer and a bottle of talcum powder.
Credits
Katy Hornaday - VP/Executive Creative Director
Berk Wasserman - VP/Group Creative Director
Matt Pruett - Creative Director
Chris Larberg - Art Director
Justin Smith - Writer
Chris Cardetti - VP/Group Strategy Director
Melany Esfeld - Executive Producer
Jim Leonard - Integrated Producer
Bryan Herrman - SVP/Group Account Leader
Brooke Ehlers - Account Director
Alex Belot - Account Manager
Sammy Greenberg - Associate Content Director
Brandon Painter - Associate Content Manager
Steven Austin - Community Manager
Rachel Stelmach - Associate Engagement Director
Mitch Stubbs - Supervising Media Designer
Lindsey DeWitte - Vice President
Jordan Rogers - Account Manager
Maddie Crawford - Account Manager
Tifany Wrzesinski - Project Manager
Abby Ogden - Junior Project Manager
