Barclaycard: advert-body-2 by Barclaycard

Barclaycard is launching a new nationwide television idents campaign on Channel 4, to show consumers how easy it is to start something new by making a simple purchase.

For over 50 years Barclaycard has been helping people buy and sell and with every £1 in every £3 spent through Barclaycard, the brand is, through a unique ident partnership with C4, encouraging Brits to take the first step to start something new - whether it be taking up a sport or learning a new skill.

From 5 June, the 12-month campaign will appear before Channel 4’s Inspired Living strand of programming, which includes popular shows such as Body Coach, Super Shoppers and Food Unwrapped and will be encouraging people to focus on the purchase they need to help them get started.

The Barclaycard idents feature people beginning something new and we learn about the barriers in their way and ultimately, reveal the object that motivates them to get started - an old car to help make a dent in the banger racing world, shoes that can help get to grips with rock climbing and record decks to give DJing a spin.