Agency: Barbarian
Date: Dec 2018
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Vladimir Putin loves violating human rights and freedoms… almost as much as he hates wearing shirts. As such, Barbarian curated a digital experience where participants can stand up against his abuses and digitally dress him for a cause. Shirts for Putin allows users to choose from a collection of t-shirts featuring messages that support human rights causes, lift up democratic practices, and champion freedom – all by dressing up a digital Putin to share on their social channels.

After sticking it to Putin, users are encouraged to donate money to The Committee to Protect Journalists, The Human Rights Campaign, and Robert F. Kennedy Human Rights Organization – organizations that advocate for the very causes that Putin wants to destroy.

While other agencies are spending energy formulating their holiday cards and gifts, Barbarian chose to go against the grain and instead develop something to make a real impact during this season of giving by encouraging donations to these non-profit organizations.

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Agency: Barbarian