#BantheBrunch

Date: May 2018
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Allswell, the by-women, for-women brand knows that Mother’s Day is “supposed” to be your favorite day of the year. But, the holiday created to spoil you with love can actually be quite stressful. You are often the ones making the brunch reservations, getting the kids dressed and making sure they behave at the restaurant. All this, when you really just want to stay in bed on Mother’s Day.

In fact, Allswell asked moms about what they want to do on Mother’s Day and 65% shared they would rather have breakfast in bed than get dressed up and go out to brunch. Yet, nearly half of moms said they’d feel guilty telling their families they want to spend the day in bed relaxing instead of going out for brunch.

This year, Allswell encourages you to join with moms across the country to #BanTheBrunch and spend the day in bed. Speak up for what you want – whether that means sleeping late, cuddling in bed with your kids or eating cake in bed. After all, it’s your day to be the Supreme Queen (Allswell renamed its King-sized mattress the Supreme Queen to celebrate all women who deserve the highest of honors).

The #BanTheBrunch campaign will be brought to life through a series of PSA’s from celebrities, influencers and real moms across the country, all revealing why they want to spend Mother’sDay in bed instead of going out to brunch.

Actress Busy Philipps is helping kick-off the campaign, revealing on social media why she wants to spend Mother’s Day in bed. Additionally, to help educate spouses, children and family members about what moms really want on Mother’s Day, Allswell is targeting popular brunch spots in New York City and Los Angeles with #BanTheBrunch messaging.

If you are a mom or want to help a loved one join the movement and have the chance to win one of three prizes? Moms everywhere can post their own videos or photos on Instagram sharing their dream Mother’s Day plans with the #BanTheBrunch contest. One grand prize winner will receive an Allswell mattress with white glove delivery and two runners-up will receive a $500 gift card. To learn more, visit the #BanTheBrunch website.

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