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Spanish luxury fashion house Balenciaga and online video game Fortnite have teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience.

The attention-grabbing out-of-home (OOH) execution sees a Balenciaga-wearing Fortnite favorite Doggo looming larger than life over the sidewalks, bringing the partnership to the physical world in a very entertaining, and potentially somewhat jarring, way.