KIOTI Tractors: advert-body-1 by Baldwin&
- Location:
North Carolina based Kioti Tractor and Raleigh, NC-based creative agency Baldwin& today released a new campaign for Kioti tractors.
It focuses on what tractor owners prioritize most — hard, dirty work on their land and the satisfaction that comes from doing the work themselves.
The campaign features dirt in every form and on every surface — hands, faces, work boots, shovels and especially tractors — to show appreciation and respect for one of the most fundamental aspects of the industry — dirt. The campaign gives new meaning to the phrase 'we’re going to treat you like dirt.'
Credits
Executive Creative Director: Russell Dodson
Group Account Director: Jennifer Hazelett
Senior Project Manager: Lindsay Barnes
Production Director: Liz Stovall
Senior Copywriter: Scott Chalkley
Director of Design: Jennifer Matthews
Director of Media: David Dykes
Media Planner: Ali Shore
Production Company: Farm League
Director: Chris Malloy
Line Producer: David Burden
EPs: Tim Lynch & Michael Pizzo
Post Production:
Edit: Cut & Run, New York
Editor: Joel Miller
Producer: Eytan Gutman
Managing Director: Lauren Hertzberg
Color: The Mill, Nick Metcalf
Finishing: Jogger
Producer: Mike Tockman
Artist: Joseph Grosso
Music: Aika Music
Composer: Jessy Ribordy
Producer: Charlie Campbell, Chris Slusarenko
