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KIOTI Tractors: We Dig Dirt by Baldwin&

Agency: Baldwin&
Date: Aug 2018
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North Carolina based Kioti Tractor and Raleigh, NC-based creative agency Baldwin& today released a new campaign for Kioti tractors.

It focuses on what tractor owners prioritize most — hard, dirty work on their land and the satisfaction that comes from doing the work themselves.

The campaign features dirt in every form and on every surface — hands, faces, work boots, shovels and especially tractors — to show appreciation and respect for one of the most fundamental aspects of the industry — dirt. The campaign gives new meaning to the phrase 'we’re going to treat you like dirt.'


Executive Creative Director: Russell Dodson

Group Account Director: Jennifer Hazelett

Senior Project Manager: Lindsay Barnes

Production Director: Liz Stovall

Senior Copywriter: Scott Chalkley

Director of Design: Jennifer Matthews

Director of Media: David Dykes

Media Planner: Ali Shore

Production Company: Farm League

Director: Chris Malloy

Line Producer: David Burden

EPs: Tim Lynch & Michael Pizzo

Post Production:

Edit: Cut & Run, New York

Editor: Joel Miller

Producer: Eytan Gutman

Managing Director: Lauren Hertzberg

Color: The Mill, Nick Metcalf

Finishing: Jogger

Producer: Mike Tockman

Artist: Joseph Grosso

Music: Aika Music

Composer: Jessy Ribordy

Producer: Charlie Campbell, Chris Slusarenko