Date: Jul 2016
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The spot highlights #ShareGoodFortune, the company’s campaign to redefine the meaning of ‘fortune’ while practicing and inspiring thoughtful generosity.

The charming, heartwarming spot draws on the feel-good factor of family; those who inspire you, make you laugh and show you kindness, ultimately making you feel fortunate. It uses a mixture of live action footage, which then transcends into water coloured 2D illustrated animation.


Creative Director: Christopher Watson-Wood

Additional Credits: Production Company: Mad Ruffian

Director: Mad Ruffian

Executive Creative Producer: Amanda Jones

Character/Concept Art Director: Candy Lo

Lead Animator: Hannah Lau-Walker

Compositor: Toby Williams-Ellis

Production Assistant: Rose Greenwell