16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Bosch: No Rain Checks by Bailey Lauerman

Client: Bosch
Date: Jan 2020
Your Vote
Overall Rating
Opps, please vote again
11 votes

The latest ad campaign from Bosch Automotive Aftermarket celebrates the people who go out and experience life’s important moments, whatever the weather—along with its high-performance windshield wipers.

The campaign was developed by Bosch agency partner Bailey Lauerman and produced by a powerhouse female trio, including director Rafa Carvahlo, a female editor and female sound engineer. It’s a shift towards lifestyle messaging, as opposed to the product features focus that the market leans in to, and is targeted to an expanded audience outside typical automotive enthusiasts.

Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.