Bosch: No Rain Checks by Bailey Lauerman

The latest ad campaign from Bosch Automotive Aftermarket celebrates the people who go out and experience life’s important moments, whatever the weather—along with its high-performance windshield wipers.

The campaign was developed by Bosch agency partner Bailey Lauerman and produced by a powerhouse female trio, including director Rafa Carvahlo, a female editor and female sound engineer. It’s a shift towards lifestyle messaging, as opposed to the product features focus that the market leans in to, and is targeted to an expanded audience outside typical automotive enthusiasts.