HP Inc: advert-body-2 by Badger & Winters
- Location:
US Veterans Day honors those who have served in the military, and HP sees the day as a perfect time to call attention to hiring veterans. As part of its award-winning ‘Reinvent Mindsets’ campaign, a new short film, ‘Ask Me About’, is designed to honor and inspire the veteran community to pursue careers at HP, while working to identify and reduce unconscious bias in veteran hiring.
The film is a series of responses by veterans who have been through the interview process and found that some job interviewers had preconceptions about them because of their time in the military. Other vets felt their interviewer misunderstood what their military role entailed while serving. ‘Ask Me About’ features testimonials and insights from real veterans, spanning a diverse range of age, race and gender.
The veterans first tell the camera what their jobs in the military were, then they say what interviewers should not ask, like how many people they killed, about PTSD, what the craziest thing they have seen, or about their mental health. They instead plead to be asked about the people they have led, how their time spent studying human behavior can help in the jobs they are seeking, about camaraderie, perseverance, teamwork and connecting with people from every walk of life.
Two HP veteran employees are also featured in the film: Jason Fraser, global head of VR training, and Beth Woloszyn-Redman, research analyst.
Credits
Agency: Badger & Winters
Founder/Chief Creative Officer: Madonna Badger
President: Jim Winters
EVP, Group Creative Director: Clark Fisher
Executive Producer: Celeste Holt-Walters
Senior Producer: Julie Amenta
Art Directors: Allyson Hickey, Emily Hallewell, Emma Kasarsky
Directors: Ghost + Cow
Production Company: JHF Productions
Executive Producer: Renee Krumweide
Producer: Theo Brooks
Director of Photographer: Bryant Fisher
Casting: David Milosevich
Editor: David Johnson
Post Executive Producer: Joanne Ferraro